About
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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work, city by city
Digital Marketing
Our full-service approach: SEO, web & AI
SEO
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Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
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Web
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Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
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AI
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Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Can AI engines find & recommend you?
Check your AI visibility, free →
Work
Resources
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Learn
Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
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In-depth, practical how-tos
Free tools
Free SEO & AI Audit
Grade your site in seconds, free
Free Local SEO Rank Checker
See where you rank on Google Maps, free
Free Site Speed Test
Mobile & desktop speed + Core Web Vitals, free
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About
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About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
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Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
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AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
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AI Systems Automation
AI Integrations
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GEO
Work
Resources
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Web Development
CDN
A CDN is a network of distributed servers that delivers web content to users from a location geographically close to them.
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Web Development
CI/CD
CI/CD is an automated pipeline that builds, tests, and deploys code changes continuously.
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Web Development
CMS
A CMS is software that lets people create and manage website content without coding.
Read definition →
Web Development
CORS
CORS is a browser security mechanism that controls whether a web page can request resources from a domain other than its own.
Read definition →
PPC
CPA
CPA is the average cost an advertiser pays to acquire one customer or conversion.
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PPC
CPC
CPC is the amount an advertiser pays for each click on a pay-per-click ad.
Read definition →
PPC
CPL
CPL is the average cost an advertiser pays to generate one lead.
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PPC
CPM
CPM is the cost an advertiser pays for one thousand impressions of an ad.
Read definition →
Web Development
CSS
CSS is the language used to control the visual appearance and layout of web pages.
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Analytics
CTR
CTR is the percentage of people who click a link, ad, or result out of those who see it.
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Web Development
Caching
Caching is the practice of storing copies of files or data so future requests can be served faster.
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PPC
Call Extension
A call extension adds a phone number or call button to a search ad.
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Web Design
Call to Action
A call to action is a prompt that urges a visitor to take a specific, desired step.
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PPC
Callout Extension
A callout extension adds short non-clickable phrases beneath a search ad to highlight selling points.
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SEO
Canonical Tag
A canonical tag tells search engines which version of a duplicate or similar page is the primary one.
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Web Design
Carousel
A carousel is a rotating slideshow that cycles through a set of images or cards in one space.
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AI / GEO
Chain of Thought
Chain of thought is prompting an AI model to reason step by step before giving its final answer.
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AI / GEO
Chatbot
A chatbot is a program that converses with users through text or voice to answer questions or complete tasks.
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SEO
Citation
A citation is any online mention of a business's name, address, and phone number, usually on a directory or listing site.
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PPC
Click Fraud
Click fraud is the malicious or invalid clicking of pay-per-click ads with no genuine interest.
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Content & Email
Click-to-Open Rate
Click-to-open rate is the percentage of email recipients who clicked a link after opening the message.
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SEO
Cloaking
Cloaking is the black-hat practice of showing search engines different content than the content shown to human visitors.
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Tech Stack
Cloudflare
Cloudflare is a global network that speeds up and protects websites from attacks and downtime.
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Web Development
Code Splitting
Code splitting breaks a site's JavaScript into smaller bundles loaded only when they are needed.
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Analytics
Cohort Analysis
Cohort analysis groups users by a shared trait or start date to compare their behavior over time.
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Web Design
Color Palette
A color palette is the defined set of colors used consistently across a brand or design.
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SEO
Commercial Investigation
Commercial investigation is a search where someone is researching options before making a purchase.
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Web Development
Commit
A commit is a saved snapshot of code changes in version control, each recorded with a message.
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Social Media
Community Management
Community management is the practice of actively engaging and nurturing a brand's audience online.
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Web Development
Component
A component is a self-contained, reusable piece of a user interface, such as a button, form, or card.
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Web Design
Component Library
A component library is a shared collection of reusable interface pieces used across a product.
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Analytics
Confidence Level
Confidence level is the percentage that expresses how certain you can be that a test result is reliable.
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Analytics
Consent Mode
Consent mode is a framework that adjusts how tags collect data based on a user's consent choices.
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Content & Email
Content Audit
A content audit is a systematic review of a website's existing content to assess its quality and performance.
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Content & Email
Content Calendar
A content calendar is a schedule for planning and organizing what content will be published and when.
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SEO
Content Gap
A content gap is a topic or keyword your audience is searching for that your website does not yet cover.
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Content & Email
Content Marketing
Content marketing is the practice of creating and sharing valuable content to attract and retain a defined audience.
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Content & Email
Content Pillar
A content pillar is a central topic or theme that supports and organizes a cluster of related content pieces.
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SEO
Content Pruning
Content pruning is the practice of removing, consolidating, or improving low-value pages to raise a site's overall quality.
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SEO
Content Refresh
A content refresh is the process of updating an existing page with current, accurate, and more complete information.
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Content & Email
Content Repurposing
Content repurposing is the practice of adapting one piece of content into multiple formats for different channels.
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SEO
Content Silo
A content silo is a site structure that groups related content into distinct, tightly interlinked topic sections.
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Tech Stack
Contentful
Contentful is a headless content management system that stores content centrally and delivers it through APIs.
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AI / GEO
Context Window
A context window is the amount of text an AI model can consider at one time, measured in tokens.
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Web Design
Contrast Ratio
Contrast ratio is a measure of the luminance difference between two colors, typically text and its background.
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AI / GEO
Conversational AI
Conversational AI is technology that lets machines understand and respond in natural human dialogue.
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Analytics
Conversion Funnel
A conversion funnel is the step-by-step path a visitor follows toward completing a desired action.
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Analytics
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, like a purchase or form fill.
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Content & Email
Conversion Rate Optimization
Conversion rate optimization is the practice of increasing the percentage of visitors who complete a desired action on a website.
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PPC
Conversion Tracking
Conversion tracking measures the valuable actions people take after clicking an ad.
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PPC
Conversion Value
Conversion value is the monetary worth assigned to a conversion so campaigns can measure revenue rather than just counting actions.
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Web Development
Cookie
A cookie is a small file a website stores in a user's browser to remember information across pages and visits.
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Content & Email
Copywriting
Copywriting is the craft of writing persuasive text designed to prompt a specific action from the reader.
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SEO
Core Update
A core update is a broad, significant change Google makes to its main search ranking algorithm several times a year.
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SEO
Core Web Vitals
Core Web Vitals are Google's metrics for a page's loading speed, interactivity, and visual stability.
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SEO
Cornerstone Content
Cornerstone content is the set of most important, foundational articles that a website is built around.
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SEO
Crawl Budget
Crawl budget is the number of pages a search engine will crawl on your site within a given time frame.
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SEO
Crawl Error
A crawl error is a problem that prevents a search engine bot from successfully accessing a page on your site.
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SEO
Crawlability
Crawlability is how easily search engine bots can access and move through the pages of a website.
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Web Development
Cron Job
A cron job is a task scheduled to run automatically at set times or intervals on a server.
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SEO
Cumulative Layout Shift
Cumulative Layout Shift measures how much a page's visible content unexpectedly moves around while it loads.
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Analytics
Custom Dimension
A custom dimension is a user-defined attribute added to analytics to capture data the standard setup does not.
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PPC
Custom Intent Audience
A custom intent audience is a Google Ads targeting option built from the keywords people search and the sites they engage with to signal purchase intent.
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Analytics
Custom Metric
A custom metric is a user-defined numeric measurement added to analytics beyond the standard set.
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