About
▾
About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
▾
Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
▾
Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
▾
Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Book a Consultation
✕
About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Book a Consultation
+1 (855) 244-4497
Home
Resources
Glossary
H
Glossary A–Z
Terms starting with
H
16 terms.
Search all 545 terms →
All
#
3
A
44
B
17
C
64
D
30
E
21
F
22
G
23
H
16
I
14
J
4
K
12
L
24
M
34
N
13
O
7
P
30
Q
1
R
30
S
63
T
29
U
9
V
13
W
16
X
1
Y
2
Z
3
Web Development
HTML
HTML is the standard markup language used to structure the content of every web page. Clean HTML underpins both your SEO and your site's accessibility.
Read definition →
Web Development
HTTP Status Code
An HTTP status code is a three-digit number a server returns to describe how a request was handled, like 200, 404, or 301. Codes guide users and crawlers.
Read definition →
Web Development
HTTPS
HTTPS is the secure version of HTTP that encrypts data between browser and site. HTTPS protects users and is a confirmed Google ranking signal.
Read definition →
Web Design
Hamburger Menu
A hamburger menu is a three-line button that opens hidden navigation when tapped. It saves space on mobile but can lower engagement, a real usability tradeoff.
Read definition →
Content & Email
Hard Bounce
A hard bounce is an email that permanently fails to deliver because the address is invalid or does not exist. Hard bounces damage sender reputation fast.
Read definition →
Social Media
Hashtag
A hashtag is a keyword prefixed with the pound sign that groups social posts by topic. Hashtags expand reach and connect content to active audiences.
Read definition →
Web Development
Headless CMS
A headless CMS manages content but leaves how it is displayed to a separate front-end system. Headless architecture delivers speed, security, and scale that.
Read definition →
Content & Email
Headline
A headline is the main line of text that grabs attention and draws a reader into a piece of content. A strong headline decides whether the rest ever gets read.
Read definition →
Web Design
Heatmap
A heatmap is a visual report showing where users click, move, and scroll on a page. Heatmaps reveal what draws attention and where visitors drop off.
Read definition →
SEO
Helpful Content Update
The Helpful Content Update is a Google change rewarding people-first content. It penalizes pages written mainly to rank rather than to genuinely help.
Read definition →
Web Design
Hero Section
A hero section is the large, prominent area at the top of a web page. It carries the headline and main call to action that shape first impressions.
Read definition →
SEO
HowTo Schema
HowTo schema is structured data that marks up step-by-step instructions so search engines can show them as guided, visual results. Boosts task visibility.
Read definition →
SEO
Hreflang
Hreflang is an attribute that tells search engines the language and region a page targets. Hreflang serves the right language version to each user and.
Read definition →
Tech Stack
HubSpot
HubSpot is a CRM platform that unites marketing, sales, and service tools in one place. HubSpot aligns teams so leads are captured, nurtured, and closed.
Read definition →
Web Development
Hydration
Hydration is the step where a framework attaches interactivity to server-rendered HTML in the browser. It blends fast first loads with rich behavior.
Read definition →
SEO
Hyperlocal SEO
Hyperlocal SEO ranks a business in each specific neighborhood or community it serves, not just its city. For multi-location and wide-service-area businesses.
Read definition →
← G
All terms
I →