Field notes on SEO, web, and AI — what's working, what's changing, and how to get found.
Most local businesses obsess over their brand name and ignore the search that actually drives revenue: "near me." Here's why that's backwards.
Read the article →In today’s digital landscape, standing out in a sea of generic marketing messages is more challenging than ever. That’s where personalized landing pages come in. These high-converting, custom-tailored web pages are designed to speak directly to individual users based on their interests, behavior, lo
The Evolution of SEO: What’s Changing in 2025 and How to Stay Ahead SEO is an ever-evolving field, and 2025 is no exception. With search engines like Google continuously refining their algorithms, businesses must stay informed to maintain visibility in search results. This article explores the key c
New York City’s startup ecosystem is one of the most dynamic and competitive in the world. Entrepreneurs in the city face numerous challenges, from securing funding to establishing a market presence. However, one of the most crucial aspects of scaling a startup in NYC is having a robust digital pres
In the bustling metropolis of New York City, where every street corner buzzes with activity and countless businesses vie for attention, standing out isn’t just important—it’s essential. For NYC businesses looking to thrive in the local market, Local SEO (Search Engine Optimization) is an invaluable
Every successful marketing strategy includes SEO: search engine optimization. If you’re looking for someone to do high-quality SEO work for your business, does it even make sense to choose a human writer anymore? After all, can’t artificial intelligence write content that meets all your specificatio
A website is more than a visual delight. Beyond its aesthetic charm lies the backbone of performance, speed, and user-friendliness. That’s where core web vitals consulting steps in — a niche service ensuring that websites aren’t merely operational but outstanding. This comprehensive guide unveils it
Expanding a business globally has never been more accessible, thanks to the internet. But with global expansion comes the challenge of reaching diverse audiences. That’s where the power and benefits of international SEO come into play. In this detailed guide, we delve into its importance and why you
Understanding User Experience (UX) Design In our ever-connected, fast-paced digital world, the significance of user experience design services cannot be overstated. Even with a standout product or service, your success largely depends on the quality of your customer interactions. These interactions
As the digital world continues to evolve and competition intensifies, bagging a position at the top of the search engine results pages (SERPs) is not just a good-to-have, it’s a must-have. Where your website pops up in search results can be the make-or-break difference between staying invisible onli
Should I Be Measuring My Brand’s Value? In today’s complex business landscape, knowing the real value of your brand can seem like a daunting task. However, if you venture into the realm of ‘measuring brand value’, you will discover crucial insights that can turbocharge your business growth. As a top
In today’s ever-evolving digital landscape, the role of a web application developer is paramount to the growth and success of businesses. As businesses strive to stay ahead of the competition, web application developers serve as the driving force behind their digital transformation. In this article,
in 2023, understanding the significance of backlinks for SEO is paramount. Backlinks serve as crucial connections between webpages, playing a vital role in website authority, search engine rankings, and organic traffic. In this comprehensive guide, we will delve into the importance of backlinks for
Influencer marketing has revolutionized the way you can connect with your target audience. By collaborating with trusted experts in specific niches, you can authentically promote your offerings, boost brand recognition, and drive conversions. Keep reading for the multitude of benefits it can offer y
Do I Really Need SEO: What Are The Benefits? To grow and succeed, it’s important to have an online presence and not overlook the benefits of SEO. Search Engine Optimization (SEO) plays a pivotal role in improving a website’s visibility and attracting valuable organic traffic. By implementing effecti
Building your own website is an exciting venture, but without careful website planning, it can be a challenging task. This comprehensive guide will lead you through the various stages ensuring a success. Whether you’re aiming to sell products or services, showcase your portfolio, or provide valuable
SEO is significant in today’s digital space. The acronym stands for Search Engine Optimization. It’s needed by all businesses, both big and small, for a robust online presence. But, how does SEO link with website design? The connection is substantial, and we’re about to uncover the crucial aspects o
Welcome to the world of SEO, where every single detail matters, and where rich snippets are quietly transforming the game. In this article, we will explore this intriguing SERP feature, providing you with a comprehensive understanding of its purpose, types, the technology behind them, and their impo
In 2023, where consumers are constantly bombarded with information and advertisements, building brand awareness has become essential for businesses to stay competitive. One powerful tool that has proven to be effective in this endeavor is content marketing. Keep reading to delve into the role of con
When it comes to driving organic success and improving your online visibility, having an effective SEO strategy is crucial. It can significantly impact your website’s ranking on search engine results pages (SERPs) and attract relevant organic traffic. In this article, we will delve into the world of
Who doesn’t own a smartphone these days? Almost everyone, right? And with the increase in mobile usage, Mobile SEO has become more important than ever. But what exactly is it and why does it matter so much? Let’s find out! Understanding Mobile SEO Mobile SEO (Search Engine Optimization) is the pract
As a small business owner, you might be wondering how to boost your online presence and reach out to your local audience more effectively – the answer is local SEO (Search Engine Optimization). This powerful approach to online marketing focuses on promoting your products and services to customers in
Having a strong online presence isn’t simply a nice bonus, but a necessary ingredient for success. Comprehending the concept of website design is therefore paramount. A well-crafted website has a crucial role in cementing your credibility, attracting customers, and escalating brand awareness. This p
Discovering that your website has malware can be a nightmare. In this comprehensive guide, we’ll walk you through the process of identifying, removing, and preventing website malware, so you can secure your site and protect your users. How to Identify Website Malware Signs Being able to recognize th
With millions of pieces of content published online every day, creating content that stands out and converts is more important than ever. Whether you’re running an online business, promoting a personal brand, or launching a marketing campaign, creating compelling content that resonates with your aud
Why Do I Need to Switch from Universal Analytics to GA4? If you’ve been using Universal Analytics, then it’s high time to explore the uncharted territories of Google Analytics 4 (GA4) and make the switch. You might be wondering why? Well, Universal Analytics will stop processing data on the 1st of J
If you’re a business owner, you’re probably always looking for cost-effective ways to reach your target audience. One of the most effective ways to do this is through Pay-Per-Click advertising (PPC Advertising). In this article, we’ll explore how you can get the best ROI with PPC advertising and how
It’s 2023 and you are wondering why SEO is such a big deal. Or why businesses are investing so much in it? As a business owner, it’s high time you understand the importance of SEO and its impact on businesses. In today’s digital age, where consumers rely heavily on search engines to find products an
PHP 8.0 comes with an exciting array of improvements and features that developers and website owners can use to amplify their online footprint. This guide uncovers the details of upgrading to PHP 8.0, emphasizing the impact of the switch on website hosting. Armed with our insights, you can update yo
As a medical practice owner or website administrator, one of your top priorities is likely to ensure the protection of your patients’ sensitive information. Consequently, understanding the Health Insurance Portability and Accountability Act (HIPAA) becomes crucial. This federal law regulates the use
Email marketing is a crucial, personal way to engage with your target audience members. When leveraged effectively and intelligently, email marketing has the potential to strengthen brand loyalty among your most valuable customers or leads, boost sales, and decrease churn rates across the board. But
One thing’s for sure: video marketing is on the rise in 2023. In fact, 90% of consumers report that they want to see more videos from brands this year. As a result, many digital marketers are looking for ways to meet this demand and produce fresh, high-quality content their audience will love. Here,
In November of 2022, an AI model known as ChatGPT appeared on the scene, bringing with it the popularisation of AI-generated content. This natural language processing tool is able to generate content for web pages, blogs, ads, and just about any marketing purpose you can think of. In many cases, rea
Without practicing SEO (search engine optimization) and using SEO metrics to track your progress, your business will likely be unable to outpace the competition’s growth. In today’s world, SEO is an essential component of marketing any business. As a leading digital marketing company, Swarm understa
What makes ChatGPT such a unique innovation? AI SEO. If this is the first time you are hearing about ChatGPT: it is a language processing model capable of carrying on realistic conversations with users, “remembering” past statements, and providing lifelike responses. Given prompts, ChatGPT is capabl
Yandex Source Code Leak: Why SEO Experts Are Checking It On January 27, 2023, Yandex experienced one of the largest data leaks of all time with 1,922 ranking factors disclosed, including its source code. This leak shocked the tech world and reminded us all that the threat of data breaches is real –
How to Use SEMrush SERP Feature Icons In this article, we’ll talk about SEMrush SERP feature icons and the different types of icons that appear in SEO reports. By the end, you will have a better understanding of what they are, and how to optimize your content for them. To make it easier for you to f
Website Builders: An In-Depth Comparison of The Top Four Creating an online presence for your business is a must these days, and the best way to do this is to have a website. But with so many website builders available, it can be hard to know which one to choose. The good news is that […]
Measuring Website Traffic Without Analytics: An Unconventional Guide Disclaimer: This article was written by ChatGPT for a case study and should not be taken seriously. If you are looking for assistance with SEO and Analytics, please contact us here. In a world where Google Analytics tells you every
March 2023 WordPress Elementor Pro Security Breach and Hack With the recent Elementor Pro security breach, the risk of your WordPress site being hacked has gone way up. In this article, we’ll chat about why it’s so important to update Elementor Pro to keep your website safe from potential attacks, a
WordPress or Wix: Which Should I Use? If you are looking to create a website, choosing the right website builder is a crucial decision. With a plethora of website builders available, it can be overwhelming to pick the right one for your specific needs. Two popular website builders are WordPress and
Discraft’s 2023 Sun King’s Throw Down the Mountain XI: Drone Coverage Sponsored by Swarm Digital Marketing Join The Disc Golf Guy as he takes us on a journey through Throw Down the Mountain (TDTM). On March 31st, at the Gran Canyon Disc Golf Course in Brooksville, FL, the FPO and MPO fields played r
The Best Digital Marketing Services for Your Business Digital marketing is an important cornerstone for modern brands, and for good reason. Many of your most important consumers are online, and reaching them effectively and compellingly is vital for your brand’s long-term health and profitability. B
Let’s start with the bad news. Internet privacy is a battleground, and the fight is coming to your door. The web has turned challenging in terms of privacy. Politicians, billionaires, tech giants, and advertisers are the combatants; they constantly accuse their enemies of disinformation or other nas
You’ve decided to get a new website. Excellent … now, where do you start? How do you provide direction to your designer? How should your site be organized—for instance, what pages should it have? That last question has more weight than you might think. In this article, you’ll learn how Swarm Digital
So you’ve got a website, but there’s a problem. Maybe you’re not getting enough traffic. Nobody’s filling out contact forms. Purchases are lower than expected—or needed. You Google for answers and keep seeing the term “SEO.” What is it, what’s the big deal, and does your business need it? Read on to
If website terms make your head spin, this post is for you. Web design is two things: one is an art, and the other is a science. The art side is easy for anyone to appreciate; if you like how your site looks, it’s art. The science side can be a little more complicated, […]
Is there a magic lever you have to pull to get the Internet working for you? Is it alchemy? Luck? Money? What does it take for your business to be in the top search results when customers search the web? It’s a process called search engine optimization (SEO) and, admittedly, it’s a lot of […]
Location, location, location–it’s true for business, and it’s just as true for SEO. Driven by location-based searches and fueled by Google’s ever-changing standards, search engine optimization strategy must include a thoughtful approach to hyperlocal SEO. But what is it? How does it work? What are t
Visual design: you know when it’s good; you know when it’s bad. But as the person tasked with knocking out a gorgeous site for your business, how do you arrive at great visuals for your website? In this article, you’ll learn what to consider when selecting a visual design, some elements of style, an
What do we do at Swarm Digital Marketing? We make websites and more. Easy to explain, right? Not necessarily–sometimes the terms can get confusing. In fact, sometimes they’re used interchangeably. What is web design? What’s web development? Is there a difference? Does it matter? YES. In this article
Trusting a team with a new website design project can be a scary process. Your site represents your business, reputation, brand, and livelihood–in short, you. Often, you’re entrusting this vital project to individuals you’ve never worked with or even met in person. If you have the right team, though
Whenever you have a group of people working on finishing something, you have a project management environment (PME). We’re big on PMEs here at Swarm Digital. Why? Because they help us help you get projects done efficiently, clearly, and excellently. In this article, you’ll learn what they are, their
Do you want a website, and are not sure where to start? Do you want to have a general understanding of the options, concepts, and terminology? This guide provides tips for identifying what kind of website you might need and how we might be able to help you achieve your goals. 3 Questions for […]
This article will briefly explain what ADA compliance entails and then review what types of websites should strive to be ADA compliant. While you may have heard the term “ADA compliant” used to describe websites, many people do not understand what this compliance means or how to ensure that their we
How Swarm’s BirdEye Dashboard can help you manage your company’s reputation online This article introduces you to Swarm’s BirdEye service, a tool that our clients use to easily manage their listings and reviews – even for companies with multiple locations. This affordable tool is offered by Swarm to
This article will review how WP Engine is superior to other shared hosting providers like GoDaddy and why they may be a good fit for your needs. After you’ve read through this post, you will have the tools to understand the importance of website security and how to pick an effective, safe hosting se
We here at Swarm Digital are proud to report that our client Dan’s Dog Walking’s owner, Daniel Reitman, has been recognized by Pet Sitters International (PSI) as 2021 Pet Sitter of the Year™. We are sharing this news with you as part of our Community Spotlight Program. We select clients, or business
Swarm has created this article to assist you in understanding when to update your website. We have included useful industry statistics and covered topics that can help answer your questions. When you are finished reading it, we believe you will be much closer to your answer. As one of the most effec
The article below explains when and how to use copy, images, and videos on your website. We hope that you will find it helpful. Due to the past COVID situation and the cautions required for in-person contact, most consumers are turning online for information, research, and sales. Having an engaging
Swarm Digital Marketing helps businesses and managers sell goods and services online. And now with COVID-19 rapidly transforming our society, we know that many of you are wondering what it would take to adapt your business and start selling online. This is what our company does. This article provide
Important. Before we start … The COVID-19 pandemic is a serious global health emergency. As of the writing of this article, late March (2020), we’ve already experienced a tragic loss of life in multiple countries. People are suffering. The economy is suffering. Governments are scrambling to mitigate
Copy is one of your website’s most important elements. Find best practices and pro-tips for how to write copy for your website.
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