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Glossary A–Z

Terms starting with A

44 terms. Search all 545 terms →

Analytics

A/B Testing

A/B testing is a method of comparing two versions of a page or element to see which performs better.Read definition →AI / GEO

AI Agent

An AI agent is a system that autonomously plans and carries out multi-step tasks to reach a goal.Read definition →AI / GEO

AI Content Detection

AI content detection is the use of software to estimate whether text was written by a human or an AI model.Read definition →AI / GEO

AI Crawler

An AI crawler is a bot that collects web content to train AI models or power AI-generated answers.Read definition →AI / GEO

AI Guardrails

AI guardrails are the controls and policies that keep an AI system's outputs safe, accurate, and on brand.Read definition →AI / GEO

AI Hallucination

An AI hallucination is when an AI model confidently produces information that is false or fabricated.Read definition →AI / GEO

AI Overview

An AI Overview is Google's AI-generated summary that appears above traditional search results and cites sources.Read definition →AI / GEO

AI SEO

AI SEO is the use of artificial intelligence in search optimization and optimizing to appear in AI-generated answers.Read definition →AI / GEO

AI Search

AI search is a search experience where AI generates conversational answers rather than only returning ranked links.Read definition →AI / GEO

AI Visibility

AI visibility is how often and how prominently a brand appears in answers generated by AI tools.Read definition →Web Development

AJAX

AJAX is a technique that lets a web page request and load data in the background without reloading the whole page.Read definition →Web Development

API

An API is a defined way for two software systems to communicate and share data.Read definition →Web Development

API Endpoint

An API endpoint is a specific URL where an application can send requests to access data or trigger an action.Read definition →Web Design

ARIA

ARIA is a set of HTML attributes that make web content more accessible to people using assistive technologies like screen readers.Read definition →Web Design

Above the Fold

Above the fold is the portion of a web page that is visible without scrolling.Read definition →Web Design

Accordion

An accordion is a component of stacked headers that expand and collapse to show or hide content.Read definition →PPC

Ad Assets

Ad assets are extra pieces of information added to an ad to make it larger and more helpful.Read definition →PPC

Ad Copy

Ad copy is the written text of a paid ad crafted to grab attention and persuade a click.Read definition →PPC

Ad Exchange

An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad inventory through automated, real-time auctions.Read definition →PPC

Ad Fatigue

Ad fatigue is the decline in an ad's performance that happens when an audience sees the same creative too many times.Read definition →PPC

Ad Group

An ad group is a container inside a campaign that holds related keywords and the ads that target them.Read definition →PPC

Ad Rank

Ad Rank is the value Google Ads uses to determine an ad's position on the results page.Read definition →PPC

Ad Relevance

Ad relevance is a Google Ads measure of how closely your ad matches the intent behind the keywords you are targeting.Read definition →PPC

Ad Rotation

Ad rotation is a Google Ads setting that governs how multiple ads in an ad group are served when more than one is eligible.Read definition →PPC

Ad Scheduling

Ad scheduling, also known as dayparting, is a Google Ads feature that controls which days and hours your ads run.Read definition →Web Design

Affordance

An affordance is a visual cue that signals how an interface element can be used, such as a button that looks clickable.Read definition →AI / GEO

Agentic AI

Agentic AI is AI that can plan and carry out multi-step actions toward a goal with limited human input.Read definition →Tech Stack

Ahrefs

Ahrefs is an SEO toolset best known for its deep backlink and keyword research data.Read definition →SEO

Algorithm Update

An algorithm update is a change to Google's ranking systems that can shift how sites are ordered in search results.Read definition →SEO

Alt Text

Alt text is a written description of an image, used by screen readers and search engines.Read definition →SEO

Anchor Text

Anchor text is the clickable, visible words of a hyperlink.Read definition →AI / GEO

Answer Engine Optimization

Answer engine optimization is the practice of optimizing content to be surfaced directly by answer engines and AI assistants.Read definition →Web Design

Aspect Ratio

Aspect ratio is the proportional relationship between the width and height of an image, video, or screen, written as width to height.Read definition →Analytics

Assisted Conversion

An assisted conversion is one in which a channel played a supporting role in the journey but was not the final touchpoint.Read definition →Tech Stack

Astro

Astro is a modern web framework for building fast, content-focused websites.Read definition →Web Development

Async/Await

Async/await is JavaScript syntax that lets developers write asynchronous, promise-based code in a clear, sequential style.Read definition →Web Design

Atomic Design

Atomic design is a methodology for building interfaces from the smallest reusable parts upward.Read definition →Analytics

Attribution

Attribution is the practice of assigning credit for a conversion to the marketing touchpoints that led to it.Read definition →PPC

Attribution Window

An attribution window is the period after an ad interaction during which a resulting conversion will be credited to that ad.Read definition →Web Development

Authentication

Authentication is the process of verifying that a user or system is who they claim to be.Read definition →Web Development

Authorization

Authorization is the process of determining what an authenticated user is permitted to access or do.Read definition →PPC

Automated Bidding

Automated bidding is any strategy where the ad platform sets bids automatically based on your goals.Read definition →Analytics

Average Position

Average position is the mean ranking a page or ad holds in search results across all its impressions.Read definition →Analytics

Average Session Duration

Average session duration is the mean amount of time visitors spend on a site during a single session.Read definition →