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Glossary A–Z

Terms starting with L

24 terms. Search all 545 terms →

AI / GEO

LLM

An LLM is an AI model trained on vast text data to understand and generate human-like language.Read definition →SEO

LSI Keywords

LSI keywords are terms conceptually related to a main keyword, used to add topical context to content.Read definition →PPC

Landing Page

A landing page is a focused page built to convert traffic from a specific campaign into action.Read definition →PPC

Landing Page Experience

Landing page experience is Google's measure of how useful and relevant your page is to ad clickers.Read definition →SEO

Largest Contentful Paint

Largest Contentful Paint measures the time until the largest visible content element on a page has loaded.Read definition →Analytics

Last-Click Attribution

Last-click attribution is a model that gives 100 percent of conversion credit to the final touchpoint before a sale.Read definition →Web Development

Lazy Loading

Lazy loading defers loading images and content until a visitor is about to see them.Read definition →Content & Email

Lead Magnet

A lead magnet is a free incentive offered to prospects in exchange for their contact information.Read definition →SEO

Link Building

Link building is the practice of earning hyperlinks from other websites to your own to boost authority.Read definition →SEO

Link Farm

A link farm is a collection of websites that exist mainly to link to one another and inflate search rankings.Read definition →SEO

Link Juice

Link juice is the informal term for the ranking value or authority passed through a hyperlink.Read definition →SEO

Link Velocity

Link velocity is the rate at which a website gains or loses backlinks over a given period of time.Read definition →Content & Email

List Segmentation

List segmentation is the practice of dividing an email list into smaller groups based on shared traits or behavior.Read definition →Content & Email

Listicle

A listicle is an article organized as a numbered or bulleted list of points, tips, or examples.Read definition →Web Development

Load Balancing

Load balancing is the practice of distributing incoming traffic across multiple servers so no single server becomes overwhelmed.Read definition →SEO

Local SEO

Local SEO is the practice of ranking a business in searches tied to a specific geographic area.Read definition →Web Development

Local Storage

Local storage is a browser feature that lets a website save key-value data on the user's device with no expiration date.Read definition →PPC

Location Extension

A location extension adds your business address and a map pin to a search ad.Read definition →SEO

Log File Analysis

Log file analysis is the review of server log files to understand how search engine bots crawl a website.Read definition →Web Design

Logo Design

Logo design is the process of creating the primary graphic mark that represents a brand.Read definition →SEO

Long-Tail Keyword

A long-tail keyword is a longer and more specific search phrase that has lower volume but stronger intent.Read definition →PPC

Lookalike Audience

A lookalike audience is a group of new prospects who share traits with your existing customers.Read definition →Analytics

Looker Studio

Looker Studio is a free Google tool for building interactive dashboards and reports from marketing and analytics data.Read definition →AI / GEO

llms.txt

llms.txt is a proposed standard file that guides AI models to a website's most important content.Read definition →