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Glossary A–Z

Terms starting with P

30 terms. Search all 545 terms →

Web Development

PHP

PHP is a server-side scripting language widely used to build dynamic websites and web applications.Read definition →PPC

PPC

PPC is an advertising model where advertisers pay a fee each time their ad is clicked.Read definition →Web Development

Package Manager

A package manager is a tool that installs, updates, and removes the code libraries a software project depends on.Read definition →SEO

Page Experience

Page experience is a group of Google signals that measure how enjoyable and frictionless a page is for visitors to use.Read definition →SEO

PageRank

PageRank is a Google algorithm that measures a page's importance based on the links pointing to it.Read definition →Analytics

Pageview

A pageview is a single instance of a page being loaded or reloaded in a browser.Read definition →SEO

Pagination

Pagination is the practice of dividing a large set of content across a sequence of numbered pages.Read definition →Social Media

Paid Reach

Paid reach is the number of unique people who see your social content through paid advertising.Read definition →Web Design

Parallax Scrolling

Parallax scrolling is a technique where background elements move slower than foreground content to create depth.Read definition →SEO

Passage Ranking

Passage ranking is Google's ability to rank an individual section of a page rather than only the page as a whole.Read definition →SEO

People Also Ask

People Also Ask is a Google search feature that displays related questions with expandable answers.Read definition →PPC

Performance Max

Performance Max is a goal-based Google Ads campaign type that runs across all of Google's channels using automation.Read definition →Content & Email

Personalization

Personalization is the practice of tailoring content and experiences to individual users based on their data and behavior.Read definition →PPC

Phrase Match

Phrase match triggers ads for searches that include the meaning of your keyword.Read definition →Content & Email

Pillar Content

Pillar content is a comprehensive, authoritative page on a core topic that anchors a cluster of related content.Read definition →SEO

Pillar Page

A pillar page is a broad, authoritative page that covers a topic in full and anchors a cluster of related subpages.Read definition →Web Development

Plugin

A plugin is a software component that adds specific features to an existing platform without altering its core code.Read definition →SEO

Position Zero

Position zero is the featured snippet slot that sits above the standard first-ranked search result.Read definition →Tech Stack

PostgreSQL

PostgreSQL is a powerful open-source relational database known for reliability and standards support.Read definition →Content & Email

Preheader

A preheader is the short preview text that appears alongside an email subject line in the inbox.Read definition →SEO

Private Blog Network

A private blog network is a group of websites created and controlled to build backlinks that boost a single target site.Read definition →SEO

Product Schema

Product schema is structured data that describes a product so search engines can display its details in rich results.Read definition →PPC

Programmatic Advertising

Programmatic advertising is the automated buying and selling of digital ad space using software and real-time data.Read definition →Web Development

Progressive Enhancement

Progressive enhancement builds a site's functional core first, then layers on advanced features.Read definition →Web Development

Progressive Web App

A progressive web app is a website that can be installed and behaves like a native mobile app, including offline use.Read definition →Web Development

Promise

A promise is a JavaScript object that represents the eventual result of an asynchronous operation.Read definition →AI / GEO

Prompt

A prompt is the text instruction or question given to an AI model to guide its response.Read definition →AI / GEO

Prompt Engineering

Prompt engineering is the practice of designing AI inputs to reliably produce accurate, useful output.Read definition →Web Design

Prototype

A prototype is an interactive, clickable model of a website or app that simulates how the finished product will work.Read definition →Web Development

Pull Request

A pull request is a proposal to merge a set of code changes into a shared project after review.Read definition →