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Glossary A–Z

Terms starting with B

17 terms. Search all 545 terms →

SEO

BERT

BERT is a Google language-understanding model that interprets the full context of words in a search query.Read definition →Web Development

Back-End

The back-end is the server-side part of a website that handles data, logic, and the parts users never see.Read definition →SEO

Backlink

A backlink is a link from one website to another, used by search engines as a signal of trust and authority.Read definition →Web Development

Bandwidth

Bandwidth is the maximum amount of data that can be transferred over a connection in a given time.Read definition →PPC

Bid Adjustment

A bid adjustment raises or lowers your bid by a percentage for specific conditions.Read definition →PPC

Bid Strategy

A bid strategy is the approach used to set bids in an ad auction to reach a specific goal.Read definition →Tech Stack

BigCommerce

BigCommerce is a hosted ecommerce platform for building and running online stores.Read definition →SEO

Black Hat SEO

Black hat SEO is the use of manipulative, guideline-violating tactics to boost rankings at the risk of penalties.Read definition →Social Media

Boosted Post

A boosted post is an existing social media post that a brand pays to show to a larger or more targeted audience.Read definition →Analytics

Bounce (Analytics)

A bounce is a visit in which someone lands on a page and leaves without any further interaction.Read definition →Analytics

Bounce Rate

Bounce rate is the percentage of visitors who leave a site after viewing only one page.Read definition →Web Design

Brand Identity

Brand identity is the set of visual and verbal elements that make a company recognizable and consistent.Read definition →Content & Email

Brand Voice

Brand voice is the distinct, consistent personality a company expresses through its writing across every channel.Read definition →SEO

Branded Search

Branded search is any search query that includes a company, product, or brand name.Read definition →SEO

Breadcrumb

A breadcrumb is a navigation aid that shows a page's location within the hierarchy of a website.Read definition →PPC

Broad Match

Broad match is the widest keyword match type, showing ads for a broad range of searches related to your keyword.Read definition →Web Development

Bundler

A bundler is a build tool that combines many source files and assets into optimized files a browser can load efficiently.Read definition →