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Terms starting with B

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SEOBERTBERT is a Google language model that reads the full context of words in a query. BERT helps search understand natural, conversational phrasing far better.Read definition →Web DevelopmentBack-EndThe back-end is the server-side part of a website that handles data, logic, and the parts users never see. The back-end determines whether a site can scale.Read definition →SEOBacklinkA backlink is a link from one website to another, used by search engines as a signal of trust and authority. Backlinks remain one of the strongest ranking.Read definition →Web DevelopmentBandwidthBandwidth is the maximum amount of data that can be transferred over a connection in a given time. High bandwidth keeps sites fast under real traffic.Read definition →PPCBid AdjustmentA bid adjustment raises or lowers your bid by a percentage for specific conditions like device, location, or time, steering spend toward what converts best.Read definition →PPCBid StrategyA bid strategy sets how you bid in the ad auction, manually or automated, to hit a goal. The right one aligns spending with clicks, conversions, or value.Read definition →Tech StackBigCommerceBigCommerce is a hosted ecommerce platform for building and running online stores. BigCommerce gives merchants a proven engine for checkout and payments.Read definition →SEOBlack Hat SEOBlack hat SEO uses manipulative, guideline-violating tactics to boost rankings fast. The short-term gains rarely survive Google's spam-fighting penalties.Read definition →Social MediaBoosted PostA boosted post is an organic social post you pay to promote to a wider audience. It is the simplest way to extend the reach of your best content fast.Read definition →AnalyticsBounce (Analytics)A bounce is a visit where someone leaves without interacting further. A high bounce rate can flag a mismatch between what visitors expect and what they find.Read definition →AnalyticsBounce RateBounce rate is the percentage of visitors who leave a site after viewing only one page. Read in context, bounce rate flags pages that fail to hold visitors.Read definition →Web DesignBrand IdentityBrand identity is the set of visual and verbal elements that make a company recognizable. Consistency builds recognition and trust across every touchpoint.Read definition →Content & EmailBrand VoiceBrand voice is the consistent personality and style a company expresses in all its writing. It makes a brand instantly recognizable and builds lasting trust.Read definition →SEOBranded SearchBranded search is any query that includes your business or product name. High branded search volume signals demand and usually converts at a strong rate.Read definition →SEOBreadcrumbA breadcrumb is a navigation trail showing where a page sits within a website's hierarchy. Breadcrumbs improve navigation and can appear in search.Read definition →PPCBroad MatchBroad match shows ads for the widest range of searches related to a keyword, including synonyms. It maximizes reach and pairs well with smart bidding.Read definition →Web DevelopmentBundlerA bundler is a build tool that combines and optimizes code and assets into efficient files for the browser. It helps sites load faster and stay clean to build.Read definition →