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Glossary A–Z

Terms starting with S

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Tech Stack

SEMrush

SEMrush is an all-in-one SEO and marketing toolkit for keyword and competitor research.Read definition →SEO

SEO

SEO is the practice of improving a website so it ranks higher in unpaid search engine results.Read definition →SEO

SEO Audit

An SEO audit is a comprehensive examination of a website to find issues holding back its search performance.Read definition →SEO

SERP

A SERP is the page of results a search engine returns after someone enters a query.Read definition →SEO

SERP Features

SERP features are the special result formats on a search page that go beyond the standard list of links.Read definition →Content & Email

SPF

SPF is an email authentication standard specifying which mail servers are authorized to send email for a domain.Read definition →Web Development

SQL

SQL is a standard programming language used to query and manage data held in relational databases.Read definition →Web Development

SSL

SSL is the technology that encrypts data between a browser and a website, shown by HTTPS and the padlock.Read definition →Web Development

SVG

SVG is a resolution-independent image format that describes graphics with code rather than pixels.Read definition →Analytics

Sample Size

Sample size is the number of observations or visitors included in a test or study.Read definition →Tech Stack

Sanity

Sanity is a headless CMS that manages structured content for websites and apps.Read definition →SEO

Schema Markup

Schema markup is code that labels page content so search engines understand it and can show rich results.Read definition →Tech Stack

Screaming Frog

Screaming Frog is a desktop SEO tool that crawls a website the way a search engine would.Read definition →Web Design

Screen Reader

A screen reader is assistive software that converts on-screen content into speech or braille for people who are blind or have low vision.Read definition →Analytics

Scroll Depth

Scroll depth measures how far down a page a visitor scrolls before they stop or leave.Read definition →PPC

Search Campaign

A search campaign runs text ads on search results pages, targeted to the keywords people type.Read definition →SEO

Search Intent

Search intent is the underlying goal a person is trying to achieve when they type a query.Read definition →SEO

Search Volume

Search volume is the average number of times a specific keyword is searched over a set period.Read definition →Analytics

Segment

A segment is a subset of your audience or data grouped by shared characteristics for analysis.Read definition →Web Development

Semantic HTML

Semantic HTML uses tags that describe the meaning of content rather than just its appearance.Read definition →SEO

Semantic Search

Semantic search is a search engine's ability to interpret the meaning and intent behind a query, not just match keywords.Read definition →AI / GEO

Semantic Similarity

Semantic similarity measures how close two pieces of text are in meaning rather than in exact wording.Read definition →Tech Stack

SendGrid

SendGrid is a cloud email delivery service, now part of Twilio, for sending email reliably at scale.Read definition →Content & Email

Sender Reputation

Sender reputation is a trust score mailbox providers assign to an email sender that affects inbox placement.Read definition →AI / GEO

Sentiment Analysis

Sentiment analysis is AI that reads text and classifies its emotional tone as positive, negative, or neutral.Read definition →Web Development

Server-Side Rendering

Server-side rendering generates a page's full HTML on the server for each request so it arrives ready to display.Read definition →Analytics

Server-Side Tagging

Server-side tagging is a method that processes marketing and analytics tags on a server instead of in the browser.Read definition →Web Development

Serverless

Serverless is a model where developers run code without managing the underlying servers themselves.Read definition →SEO

Service Area Business

A service area business serves customers at their locations rather than from a physical storefront.Read definition →Analytics

Session

A session is a group of user interactions on a website within a given time frame.Read definition →Social Media

Share of Voice

Share of voice is the percentage of total market conversation or advertising a brand owns compared to its competitors.Read definition →Web Development

Shared Hosting

Shared hosting is a low-cost plan where many websites live on a single server and share its resources.Read definition →Tech Stack

Shopify

Shopify is a hosted e-commerce platform for building and running online stores.Read definition →PPC

Shopping Ads

Shopping ads are visual product listings that show an image, price, and store name in Google's results.Read definition →PPC

Similar Audience

A similar audience, or lookalike, is a group of new users whose behavior and traits resemble those in one of your existing audiences.Read definition →Web Development

Single-Page Application

A single-page application loads one web page and updates its content dynamically without full page reloads for an app-like feel.Read definition →SEO

Site Architecture

Site architecture is the way a website's pages are organized and linked together into a logical structure.Read definition →PPC

Sitelink Extension

A sitelink extension adds extra clickable links beneath a search ad to specific pages.Read definition →SEO

Sitelink Search Box

A sitelink search box is a search field shown under a brand's listing that lets users search the site directly from Google's results.Read definition →SEO

Sitelinks

Sitelinks are the additional links to inner pages that appear beneath a website's main search listing.Read definition →Web Design

Skeleton Screen

A skeleton screen is a placeholder that shows the shape of content while the real data loads.Read definition →PPC

Smart Bidding

Smart bidding is a set of Google Ads strategies that use machine learning to optimize bids for conversions or conversion value.Read definition →Social Media

Social Listening

Social listening is the practice of monitoring online conversations about a brand, competitors, and industry.Read definition →Social Media

Social Proof

Social proof is the tendency of people to copy the actions of others when deciding what to do or buy.Read definition →SEO

Soft 404

A soft 404 is a page that shows a not-found message to users but returns a success status code instead of a real 404.Read definition →Content & Email

Soft Bounce

A soft bounce is an email that fails to deliver temporarily and may succeed on a later send.Read definition →Tech Stack

Squarespace

Squarespace is an all-in-one website builder for creating polished sites without writing code.Read definition →Web Development

Staging Environment

A staging environment is a near-identical copy of a live website used to test changes safely before they go live.Read definition →Web Development

State Management

State management is how an application tracks and updates its changing data across the interface.Read definition →Web Development

Static Site Generation

Static site generation builds a website's pages into fixed HTML files ahead of time so they load fast and securely.Read definition →Analytics

Statistical Significance

Statistical significance is the likelihood that a result reflects a real effect rather than random chance.Read definition →Web Design

Sticky Header

A sticky header is a navigation bar that stays fixed at the top of the screen as the user scrolls.Read definition →Social Media

Story

A story is a full-screen social media post that disappears after 24 hours.Read definition →Tech Stack

Storyblok

Storyblok is a headless content management system built around a visual, click-to-edit interface.Read definition →SEO

Striking Distance Keyword

A striking distance keyword is a term already ranking just outside the top positions where small improvements can push it higher.Read definition →Tech Stack

Stripe

Stripe is a payment platform that lets websites and apps accept card and online payments securely.Read definition →SEO

Structured Data

Structured data is a standardized, machine-readable format for labeling information on a web page so search engines understand it.Read definition →AI / GEO

Structured Output

Structured output is AI generated content returned in a strict, predefined, machine readable format such as JSON.Read definition →PPC

Structured Snippet

A structured snippet adds a labeled list of offerings beneath a search ad.Read definition →Web Design

Style Guide

A style guide is a document that defines the visual and content rules for a brand.Read definition →Web Development

Subdomain

A subdomain is a subdivision of a main domain, such as blog.example.com, used to organize separate sections of a site.Read definition →Content & Email

Subheadline

A subheadline is a secondary line of text beneath the headline that adds detail and supports the main message.Read definition →Tech Stack

Supabase

Supabase is an open source backend platform, built on PostgreSQL, often used as a Firebase alternative.Read definition →