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Glossary A–Z

Terms starting with E

21 terms. Search all 545 terms →

SEO

E-E-A-T

E-E-A-T is Google's framework for judging content quality based on Experience, Expertise, Authoritativeness, and Trustworthiness.Read definition →Content & Email

Ebook

An ebook is a digital, downloadable book used in marketing to deliver value and capture leads.Read definition →Web Development

Edge Function

An edge function is code that runs on servers close to the visitor rather than in one central location.Read definition →Tech Stack

Elementor

Elementor is a popular page builder plugin for WordPress that lets users design pages visually, without code.Read definition →Content & Email

Email Click Rate

Email click rate is the percentage of email recipients who click a link within the message.Read definition →Content & Email

Email Marketing

Email marketing is the practice of sending commercial messages to a list of subscribers to build relationships and drive action.Read definition →Web Design

Empty State

An empty state is the screen a user sees when there is no content to display yet.Read definition →Analytics

Engaged Session

An engaged session is a visit that shows genuine interest through duration, conversions, or multiple page views.Read definition →Social Media

Engagement Rate

Engagement rate is the percentage of an audience that interacts with a piece of social content.Read definition →PPC

Enhanced CPC

Enhanced CPC is a semi-automated Google Ads bidding strategy that raises or lowers your manual bids to win clicks more likely to convert.Read definition →Analytics

Enhanced Ecommerce

Enhanced ecommerce is a set of analytics features that track detailed shopping behavior across the buying journey.Read definition →AI / GEO

Entity Recognition

Entity recognition is AI that identifies and labels named things such as people, brands, and places in text.Read definition →SEO

Entity SEO

Entity SEO is the practice of optimizing content around clearly defined people, places, and things that search engines recognize.Read definition →Web Development

Environment Variable

An environment variable is a named value stored outside of code that configures how an application runs in a given environment.Read definition →Web Development

Event Listener

An event listener is code that waits for a specific event, like a click, and runs a function when it happens.Read definition →Analytics

Event Tracking

Event tracking is the practice of recording specific user interactions on a website or app.Read definition →Analytics

Events per Session

Events per session is the average number of tracked interactions that occur during a single visit.Read definition →Content & Email

Evergreen Content

Evergreen content is content that remains relevant and useful for a long time after it is published.Read definition →PPC

Exact Match

Exact match triggers ads only for searches that share the same meaning as your keyword.Read definition →Analytics

Exit Rate

Exit rate is the percentage of visitors who leave your site from a particular page.Read definition →PPC

Expected CTR

Expected CTR is Google Ads' prediction of how likely your ad is to be clicked when it shows for a given keyword.Read definition →