About
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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work, city by city
Digital Marketing
Our full-service approach: SEO, web & AI
SEO
▾
Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
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Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
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AI
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Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Can AI engines find & recommend you?
Check your AI visibility, free →
Work
Resources
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Learn
Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Free tools
Free SEO & AI Audit
Grade your site in seconds, free
Free Local SEO Rank Checker
See where you rank on Google Maps, free
Free Site Speed Test
Mobile & desktop speed + Core Web Vitals, free
Ready to grow?
Run a free scan, then let’s turn the red green. Book a free strategy call and we’ll walk your results together.
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About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Free SEO & AI Audit
Free Local SEO Rank Checker
Free Site Speed Test
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Home
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Glossary
F
Glossary A–Z
Terms starting with
F
22 terms.
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12
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SEO
FAQ Schema
FAQ schema is structured data that labels question-and-answer content so search engines can display it directly.
Read definition →
SEO
Faceted Navigation
Faceted navigation is a filtering system that lets users narrow a list of products or content by multiple attributes at once.
Read definition →
Web Design
Favicon
A favicon is the small icon that represents a website in browser tabs, bookmarks, and history.
Read definition →
SEO
Featured Snippet
A featured snippet is a highlighted answer box at the top of Google's results, pulled from a page.
Read definition →
Social Media
Feed
A feed is the continuously updating stream of posts a social platform shows each user.
Read definition →
Web Development
Fetch API
The Fetch API is a modern browser interface for making network requests from JavaScript using promises.
Read definition →
AI / GEO
Few-Shot Prompting
Few-shot prompting is giving an AI model a few examples within the prompt to guide its response.
Read definition →
Tech Stack
Figma
Figma is a browser-based design tool for creating user interfaces, prototypes, and design systems.
Read definition →
PPC
Final URL
The final URL is the exact web address a user reaches after clicking your ad, the landing page where the visit happens.
Read definition →
AI / GEO
Fine-Tuning
Fine-tuning is the process of further training a pretrained AI model on specific data to specialize it.
Read definition →
Tech Stack
Firebase
Firebase is a Google platform of backend services for building web and mobile apps without managing servers.
Read definition →
SEO
First Contentful Paint
First Contentful Paint measures the time from page load until the first piece of content appears on screen.
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Analytics
First-Party Data
First-party data is information a business collects directly from its own customers and audience.
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Web Design
Flat Design
Flat design is a minimalist style that uses simple shapes and flat colors without three-dimensional effects.
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Web Design
Fluid Typography
Fluid typography is a technique for sizing text so it scales smoothly with the width of the screen.
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Web Design
Focus State
A focus state is the visual styling an element shows when it is selected, usually via keyboard, indicating it is ready for interaction.
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AI / GEO
Foundation Model
A foundation model is a large AI model trained on broad data that can be adapted to many downstream tasks.
Read definition →
Web Development
Framework
A framework is a reusable foundation of code that gives developers a structured, faster way to build applications.
Read definition →
Analytics
Frequency
Frequency is the average number of times a single person sees an ad or visits a site over a set period.
Read definition →
PPC
Frequency Capping
Frequency capping is a setting that limits how many times a single user sees your ad within a defined period.
Read definition →
Web Development
Front-End
The front-end is the part of a website users see and interact with in their browser.
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AI / GEO
Function Calling
Function calling is a capability that lets an AI model request that a predefined external function or tool be run.
Read definition →
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