Glossary A–Z

Terms starting with F

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SEOFAQ SchemaFAQ schema is structured data that marks up question-and-answer content so it can appear as expandable results in search. It boosts visibility and clicks.Read definition →SEOFaceted NavigationFaceted navigation lets users filter products by attributes like size, color, and price. Faceted navigation aids shoppers but can create huge SEO problems.Read definition →Web DesignFaviconA favicon is the small icon shown in browser tabs and bookmarks. It reinforces brand identity and helps users find your site among many open tabs.Read definition →SEOFeatured SnippetA featured snippet is a highlighted answer box at the top of Google's results, pulled from a page.Read definition →Social MediaFeedA feed is the scrolling stream of posts a social platform shows each user. Understanding feed algorithms is key to getting your content seen.Read definition →Web DevelopmentFetch APIThe Fetch API is a modern browser tool for making network requests from JavaScript. It cleanly loads and sends data using promises for smooth asynchronous work.Read definition →AI / GEOFew-Shot PromptingFew-shot prompting is giving an AI a few examples inside the prompt to guide its answer. It sharpens format, tone, and accuracy on specific tasks.Read definition →Tech StackFigmaFigma is a browser-based design tool for creating user interfaces, prototypes, and design systems. Figma keeps designers, clients, and developers aligned.Read definition →PPCFinal URLThe final URL is the exact page a user reaches after clicking your ad. It shapes conversion rate and Quality Score, so its relevance to the ad drives results.Read definition →AI / GEOFine-TuningFine-tuning further trains a pretrained AI model on focused data to specialize it for a task, voice, or domain without building a new model from scratch.Read definition →Tech StackFirebaseFirebase is a Google platform of backend services for building web and mobile apps without managing servers. Firebase lets small teams ship products fast.Read definition →SEOFirst Contentful PaintFirst Contentful Paint measures how long until the first content appears on screen. A fast FCP reassures users the page works and boosts perceived speed.Read definition →AnalyticsFirst-Party DataFirst-party data is information a business collects directly from its own customers. First-party data is the most reliable, privacy-safe base for marketing.Read definition →Web DesignFlat DesignFlat design is a minimal style using clean shapes and flat colors without 3D effects. It loads fast, scales well, and reads clearly on any screen.Read definition →Web DesignFluid TypographyFluid typography is a technique for sizing text so it scales smoothly with screen width. It keeps text readable and well proportioned on every device.Read definition →Web DesignFocus StateA focus state is the visual styling an element shows when selected, usually by keyboard. It is vital for accessible navigation and a common failure point.Read definition →AI / GEOFoundation ModelA foundation model is a large AI model trained on broad data that can be adapted to many tasks. It is the base under tools like ChatGPT and Gemini.Read definition →Web DevelopmentFrameworkA framework is a reusable foundation of code that gives developers a structured, faster way to build applications. The right choice shapes speed and cost.Read definition →AnalyticsFrequencyFrequency is the average number of times one person sees your ad or visits your site in a set period. Too high, and it wastes budget and fuels ad fatigue.Read definition →PPCFrequency CappingFrequency capping limits how often one person sees your ad in a set period. It prevents wasted spend and ad fatigue while spreading reach across more people.Read definition →Web DevelopmentFront-EndThe front-end is the part of a website users see and interact with in their browser. The front-end is where speed, clarity, and polish either win a visitor.Read definition →AI / GEOFunction CallingFunction calling lets an AI model trigger external tools and APIs by returning a structured request. It turns a passive chatbot into one that takes action.Read definition →