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Glossary A–Z

Terms starting with T

29 terms. Search all 545 terms →

SEO

TF-IDF

TF-IDF is a statistical measure of how important a word is to a document relative to a larger collection of documents.Read definition →Web Development

TLD

A TLD, or top-level domain, is the final segment of a domain name, such as .com, .org, or .co.uk.Read definition →Tech Stack

Tailwind CSS

Tailwind CSS is a utility-first framework that styles pages using small preset classes in the markup.Read definition →PPC

Target CPA

Target CPA is a smart bidding strategy that sets bids to hit your chosen cost per acquisition.Read definition →PPC

Target ROAS

Target ROAS is a smart bidding strategy that sets bids to hit your chosen return on ad spend.Read definition →SEO

Technical SEO

Technical SEO is the practice of optimizing a site's infrastructure so search engines can crawl and index it.Read definition →AI / GEO

Temperature

Temperature is a setting that controls how random or predictable an AI model's output is.Read definition →Web Development

Theme

A theme is a set of files that controls the visual design and layout of a website on a content platform.Read definition →SEO

Thin Content

Thin content is a page that offers little or no unique value to visitors or search engines.Read definition →Analytics

Third-Party Cookie

A third-party cookie is a small file set by a domain other than the one a user is visiting, used to track them across sites.Read definition →Analytics

Time on Page

Time on page is the average amount of time visitors spend viewing a single page before navigating away.Read definition →SEO

Time to First Byte

Time to First Byte measures how long it takes for a browser to receive the first byte of data from a server.Read definition →SEO

Title Tag

A title tag is the HTML element that sets a page's title, shown in search results and the browser tab.Read definition →AI / GEO

Token

A token is a small unit of text, such as a word or word piece, that an AI model processes.Read definition →Content & Email

Tone of Voice

Tone of voice is the attitude and emotional style a brand conveys through the way it writes and speaks.Read definition →Web Design

Tooltip

A tooltip is a small text label that appears on hover or focus to explain an interface element.Read definition →PPC

Top of Page Rate

Top of page rate is the percentage of your ad impressions that appeared at the top of the search results, above the organic listings.Read definition →SEO

Topic Cluster

A topic cluster is a group of interlinked pages organized around one central pillar page covering a broad subject.Read definition →SEO

Toxic Backlink

A toxic backlink is a harmful, low-quality inbound link that can damage a site's search rankings.Read definition →Analytics

Tracking Pixel

A tracking pixel is a tiny piece of code or an invisible image that records when a user views a page or takes an action.Read definition →Analytics

Traffic Source

A traffic source is the origin from which visitors arrive at your website.Read definition →SEO

Trailing Slash

A trailing slash is the forward slash character placed at the end of a URL.Read definition →AI / GEO

Training Data

Training data is the collection of examples an AI model learns from during development.Read definition →Content & Email

Transactional Email

A transactional email is an automated message triggered by a specific user action or account event.Read definition →SEO

Transactional Query

A transactional query is a search made with the intent to complete an action, usually a purchase.Read definition →AI / GEO

Transformer

A transformer is the neural network architecture behind most modern AI language models.Read definition →Tech Stack

Twilio

Twilio is a cloud communications platform that lets apps send texts, calls, and messages through APIs.Read definition →Web Development

TypeScript

TypeScript is a version of JavaScript that adds type checking to catch errors before code runs.Read definition →Web Design

Typography

Typography is the art and technique of arranging type to make written content legible and appealing.Read definition →