Book a Consultation
Glossary A–Z

Terms starting with I

14 terms. Search all 545 terms →

Web Design

Iconography

Iconography is the coherent set of symbols used across an interface to represent actions and ideas.Read definition →SEO

Image SEO

Image SEO is the practice of optimizing images so search engines can find, understand, and rank them.Read definition →PPC

Impression Share

Impression share is the percentage of impressions your ads received out of the total they were eligible for.Read definition →PPC

In-Market Audience

An in-market audience is a group Google identifies as actively researching or ready to buy.Read definition →SEO

Index Bloat

Index bloat is when a search engine indexes too many low-value or duplicate pages from a single website.Read definition →SEO

Indexing

Indexing is the process by which a search engine stores and organizes a web page so it can appear in search results.Read definition →Social Media

Influencer Marketing

Influencer marketing partners with trusted creators to promote a brand to their engaged audience.Read definition →Content & Email

Infographic

An infographic is a visual representation of information or data designed to be quickly understood and shared.Read definition →Web Design

Information Architecture

Information architecture is the practice of structuring, organizing, and labeling a website's content so it is easy to find.Read definition →SEO

Informational Query

An informational query is a search where the person is looking for knowledge or an answer.Read definition →SEO

Interaction to Next Paint

Interaction to Next Paint measures how quickly a page visually responds after a user interacts with it.Read definition →SEO

Internal Linking

Internal linking is the practice of connecting pages within the same website using hyperlinks.Read definition →Web Development

Islands Architecture

Islands architecture ships a mostly static page with small isolated pockets of interactivity.Read definition →Web Development

iFrame

An iframe is an HTML element that embeds one web page inside another.Read definition →