About
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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
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Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
▾
Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
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Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Book a Consultation
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About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Book a Consultation
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Web Development
VPS
A VPS is a virtual private server that gives you dedicated, isolated resources on a shared physical machine. A VPS balances control and cost for growth.
Read definition →
Social Media
Vanity Metric
A vanity metric is a number that looks impressive but does not reflect real results. Tracking revenue-linked metrics instead keeps decisions grounded.
Read definition →
AI / GEO
Vector Embedding
A vector embedding turns text or images into lists of numbers that capture their meaning, letting AI measure how similar two pieces of content really are.
Read definition →
Tech Stack
Vercel
Vercel is a cloud platform for deploying and hosting fast, modern websites and apps. Vercel delivers speed and easy deploys that improve site performance.
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Web Development
Version Control
Version control is a system for tracking and managing changes to files over time so teams can collaborate and roll back. It safeguards code and content.
Read definition →
AI / GEO
Vibe Coding
Vibe coding is building software by describing what you want in plain language and letting an AI write the code. It speeds prototyping but needs review.
Read definition →
SEO
Video SEO
Video SEO is the practice of optimizing video content so it ranks in search results and video platforms. Done well, it wins visibility on YouTube and Google.
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PPC
View-Through Conversion
A view-through conversion is credited when a user sees but does not click an ad, then converts later. It reveals the hidden value of awareness campaigns.
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PPC
Viewability
Viewability measures whether an ad was actually seen, not just served. It protects budget from ads that load off screen and sets a quality bar for display.
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Web Development
Virtual DOM
The virtual DOM is an in-memory copy of a page that frameworks use to update the real page efficiently. It makes interactive apps fast and smooth.
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Web Design
Visual Hierarchy
Visual hierarchy is the arrangement of design elements to signal their order of importance. It guides the eye so visitors notice the right things first.
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Web Development
Vite
Vite is a fast, modern build tool and dev server for front-end projects. It gives developers near-instant reloads and highly optimized production builds.
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SEO
Voice Search
Voice search lets people speak queries to a device instead of typing. Optimizing for it captures conversational, question-based searches on phones and speakers.
Read definition →
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