About
▾
About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
▾
Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
▾
Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
▾
Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Book a Consultation
✕
About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Book a Consultation
+1 (855) 244-4497
Home
Resources
Glossary
K
Glossary A–Z
Terms starting with
K
12 terms.
Search all 545 terms →
All
#
3
A
44
B
17
C
64
D
30
E
21
F
22
G
23
H
16
I
14
J
4
K
12
L
24
M
34
N
13
O
7
P
30
Q
1
R
30
S
63
T
29
U
9
V
13
W
16
X
1
Y
2
Z
3
Analytics
KPI
A KPI, or key performance indicator, is a metric that measures progress toward a goal. Clear KPIs turn vague objectives into measurable, trackable targets.
Read definition →
Web Design
Keyboard Navigation
Keyboard navigation lets people operate a website using only a keyboard, no mouse required. It is essential for accessibility and legal compliance work.
Read definition →
SEO
Keyword
A keyword is a word or phrase people type into a search engine, and that content is optimized to target. Targeting the right keywords means showing up for.
Read definition →
SEO
Keyword Cannibalization
Keyword cannibalization is when multiple pages on one site compete for the same term and weaken each other. Fixing cannibalization consolidates ranking.
Read definition →
SEO
Keyword Density
Keyword density is the percentage of times a keyword appears in a page's text. Once a ranking factor, obsessing over it now risks looking like keyword stuffing.
Read definition →
SEO
Keyword Difficulty
Keyword difficulty is a score estimating how hard it is to rank on page one for a term. Keyword difficulty helps you pick battles you can actually win.
Read definition →
PPC
Keyword Planner
Keyword Planner is a free Google Ads tool for discovering keywords, checking search volume, and estimating bids and costs before you launch a campaign.
Read definition →
SEO
Keyword Research
Keyword research is the process of finding the terms people search so you can target them with content. Keyword research tells you what customers actually.
Read definition →
SEO
Keyword Stuffing
Keyword stuffing is the spam practice of overloading a page with repeated keywords to game rankings. Google now penalizes it, so write naturally for readers.
Read definition →
Tech Stack
Klaviyo
Klaviyo is an email and SMS platform built for e-commerce and data-driven marketing. Klaviyo turns store data into personalized, revenue-driving flows.
Read definition →
AI / GEO
Knowledge Graph
A knowledge graph is a network of facts that links entities like people, places, and brands by their relationships. It helps engines understand meaning.
Read definition →
SEO
Knowledge Panel
A knowledge panel is the info box on Google that summarizes a person, brand, or place. A knowledge panel signals authority and controls your first.
Read definition →
← J
All terms
L →