Book a Consultation
Glossary A–Z

Terms starting with K

12 terms. Search all 545 terms →

Analytics

KPI

A KPI is a key metric used to measure progress toward a specific business objective.Read definition →Web Design

Keyboard Navigation

Keyboard navigation is the ability to move through and operate a website using only a keyboard, without a mouse.Read definition →SEO

Keyword

A keyword is a word or phrase people type into a search engine, and that content is optimized to target.Read definition →SEO

Keyword Cannibalization

Keyword cannibalization is when several pages on the same site compete for the same keyword and undercut each other.Read definition →SEO

Keyword Density

Keyword density is the percentage of times a specific keyword appears relative to the total word count of a page.Read definition →SEO

Keyword Difficulty

Keyword difficulty is a score that estimates how hard it would be to rank on the first page for a given term.Read definition →PPC

Keyword Planner

Keyword Planner is a free Google Ads tool for discovering keywords and estimating their cost.Read definition →SEO

Keyword Research

Keyword research is the process of finding and analyzing the search terms your audience uses.Read definition →SEO

Keyword Stuffing

Keyword stuffing is the spam practice of overloading a page with repeated keywords to try to manipulate rankings.Read definition →Tech Stack

Klaviyo

Klaviyo is an email and SMS marketing platform built for data-driven e-commerce brands.Read definition →AI / GEO

Knowledge Graph

A knowledge graph is a structured network that links entities and the relationships between them.Read definition →SEO

Knowledge Panel

A knowledge panel is the information box Google shows summarizing key facts about an entity.Read definition →