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Glossary A–Z

Terms starting with M

34 terms. Search all 545 terms →

AI / GEO

Machine Learning

Machine learning is a type of AI where systems learn patterns from data rather than following fixed rules.Read definition →Analytics

Macro Conversion

A macro conversion is the primary goal action a website is designed to drive, such as a purchase or lead.Read definition →Tech Stack

Magento

Magento is an open source ecommerce platform, now owned by Adobe, built for large, complex online stores.Read definition →Tech Stack

Mailchimp

Mailchimp is an email marketing platform for building lists and sending campaigns to subscribers.Read definition →Web Development

Managed Hosting

Managed hosting is a service in which the hosting provider takes responsibility for server setup, maintenance, security, and support.Read definition →SEO

Manual Action

A manual action is a penalty applied by a human Google reviewer when a site violates the search quality guidelines.Read definition →SEO

Map Pack

The Map Pack is the boxed group of local business listings shown with a map at the top of Google's local search results.Read definition →PPC

Match Type

Match type is a setting that controls how closely a search query must match your keyword to trigger an ad.Read definition →PPC

Maximize Clicks

Maximize Clicks is an automated Google Ads bidding strategy that gets you the most clicks possible within a set budget.Read definition →PPC

Maximize Conversions

Maximize Conversions is a smart bidding strategy that spends your budget to win the most conversions.Read definition →Web Development

Media Query

A media query is a CSS rule that applies styles only when the device meets set conditions like screen width.Read definition →Web Design

Mega Menu

A mega menu is an expanded dropdown that displays many navigation links, often grouped into columns.Read definition →Content & Email

Merge Tag

A merge tag is a placeholder in an email that is swapped for each recipient's data when sent.Read definition →SEO

Meta Description

A meta description is the short summary of a page shown beneath its title in search results.Read definition →SEO

Meta Robots Tag

The meta robots tag is an HTML tag that tells search engines how to crawl and index a specific page.Read definition →Analytics

Micro Conversion

A micro conversion is a small, secondary action that signals progress toward a primary goal.Read definition →Web Design

Micro-interaction

A micro-interaction is a small, single-purpose moment of feedback within a user interface.Read definition →Content & Email

Microcopy

Microcopy is the small, functional text on buttons, forms, labels, and prompts that guides users through an interface.Read definition →Web Development

Microservices

Microservices split an application into small independent services that each handle one job.Read definition →Web Development

Middleware

Middleware is software that sits between an incoming request and the final response to process shared tasks.Read definition →Web Development

Minification

Minification removes unneeded characters from code so files download faster without changing behavior.Read definition →SEO

Mixed Content

Mixed content is when a secure HTTPS page loads some of its resources over an insecure HTTP connection.Read definition →SEO

Mobile Usability

Mobile usability is a measure of how easily and effectively visitors can use a website on a smartphone or small screen.Read definition →Web Design

Mobile-First Design

Mobile-first design is an approach that designs a website for small screens first, then progressively enhances it for larger ones.Read definition →SEO

Mobile-First Indexing

Mobile-first indexing means Google primarily uses the mobile version of a page for indexing and ranking.Read definition →Web Design

Mockup

A mockup is a static, high-fidelity visual of how a web page or app screen will look, showing colors, typography, and layout.Read definition →Web Design

Modal

A modal is a window that appears over the main content and must be addressed before returning to the page.Read definition →AI / GEO

Model Context Protocol

Model Context Protocol is an open standard for connecting AI models to external tools and data sources.Read definition →Tech Stack

MongoDB

MongoDB is a NoSQL database that stores data as flexible JSON-like documents instead of tables.Read definition →Web Development

Monolith

A monolith is an application built and deployed as one single, unified codebase.Read definition →Web Design

Moodboard

A moodboard is a curated collection of visual references that captures the intended look and feel of a project.Read definition →Web Design

Motion Design

Motion design is the craft of adding purposeful movement and animation to an interface.Read definition →Analytics

Multi-Touch Attribution

Multi-touch attribution is a method that distributes conversion credit across all the marketing touchpoints a customer interacts with.Read definition →AI / GEO

Multimodal AI

Multimodal AI is AI that can understand and generate multiple types of data such as text, images, and audio.Read definition →