About
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About Swarm
Our story, team & what we build
Meet the Team
The people behind the work
Industries
SEO, web & AI for 51 industries
Locations
Where we work — city by city
Digital Marketing
Our full-service approach — SEO, web & AI
SEO
▾
Core SEO
Local SEO
Win the map pack near your door
Hyperlocal SEO
Dominate a tight radius
Technical SEO
The plumbing Google depends on
On-Site SEO
On-page signals that rank
SEO Audits
Find what’s holding you back
Specialized
Google Business Profile
The map pack’s biggest lever
E-commerce SEO
Rank product & category pages
Franchise & Multi-Location
SEO that scales across locations
White-Glove SEO
Fully-managed, done for you
SEO Content Writing
Content built to rank & be cited
AI Search & Reputation
AI SEO
SEO at scale, done responsibly
GEO
Get cited by AI answer engines
Review Management
Reviews that rank and convert
All SEO Services
The full SEO overview
Web
▾
Design & Build
Web Design
Brand-driven design that looks the part and converts.
Web Development
Custom front- and back-end builds that don't break.
Web App Development
Custom web applications and internal tools.
Landing Pages
Focused pages engineered to convert campaigns.
Platforms
WordPress
The world’s most popular CMS, built and maintained right.
Shopify
High-converting stores on the platform built for commerce.
Squarespace
Polished, low-maintenance sites for lean teams.
Headless
Decoupled builds for speed, flexibility, and scale.
E-commerce Development
Storefronts that sell and scale across platforms.
Care & Compliance
Website Migration
Replatform without losing rankings or data.
Maintenance & Hosting
Managed hosting, updates, and uptime.
ADA Compliance
Accessible sites that meet WCAG and reduce risk.
All Web Services
The full web overview
AI
▾
Build
AI Development
Custom AI software, shipped to production.
AI Agents
Autonomous agents that do real work.
AI Chatbots
Support and sales bots that actually help.
Vibe Coding Conversion
Turn AI-built prototypes into real software.
MVP Consulting
Get to a fundable, buildable MVP fast.
Operate
AI Systems Automation
Automate the workflows eating your team's time.
AI Integrations
AI wired into the tools you already run.
AI Monitoring
Keep AI systems accurate, safe, and observed.
Advise & AI Search
AI Consulting
Strategy for what's worth building and what isn't.
AI Readiness Audit
Where AI can help your business today.
AI Training
Upskill your team on practical AI.
AI SEO
Optimize for AI search
GEO
Be the source AI cites
Work
Resources
▾
Blog
Insights, updates & opinions
Glossary
SEO, web & AI terms explained
Guides
In-depth, practical how-tos
Book a Consultation
✕
About
›
About Swarm
Meet the Team
Industries
Locations
Digital Marketing
SEO
›
Local SEO
Hyperlocal SEO
Technical SEO
On-Site SEO
SEO Audits
Google Business Profile
E-commerce SEO
Franchise & Multi-Location
White-Glove SEO
SEO Content Writing
AI SEO
GEO
Review Management
All SEO Services
Web
›
Web Design
Web Development
Web App Development
Landing Pages
WordPress
Shopify
Squarespace
Headless
E-commerce Development
Website Migration
Maintenance & Hosting
ADA Compliance
All Web Services
AI
›
AI Development
AI Agents
AI Chatbots
Vibe Coding Conversion
MVP Consulting
AI Systems Automation
AI Integrations
AI Monitoring
AI Consulting
AI Readiness Audit
AI Training
AI SEO
GEO
Work
Resources
›
Blog
Glossary
Guides
Book a Consultation
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Web Development
OAuth
OAuth is an open standard that lets users grant apps limited access to their accounts without sharing passwords. It powers safe 'log in with' buttons.
Read definition →
SEO
Off-Page SEO
Off-page SEO is the work done away from your site, mainly earning backlinks, to build authority and rankings. Off-page SEO is how search engines judge.
Read definition →
SEO
On-Page SEO
On-page SEO is the practice of optimizing individual page content and HTML so search engines rank it higher.
Read definition →
Content & Email
Open Rate
Open rate is the percentage of email recipients who open a given message. It gauges subject line strength and list health, though tracking is now less exact.
Read definition →
Social Media
Organic Reach
Organic reach is the number of unique people who see your social content without paid promotion. It reflects genuine interest and content quality.
Read definition →
SEO
Organic Traffic
Organic traffic is the visitors who reach your site through unpaid search results. It is durable, cost-effective, and the compounding payoff of good SEO.
Read definition →
SEO
Orphan Page
An orphan page has no internal links pointing to it, so search engines struggle to find and rank it. Orphan pages hide content and waste crawl budget.
Read definition →
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