Blog category

Web articles

Every Web post from the Swarm Digital blog — 26 articles and counting.

SEOWeb

The Role of Custom Web Development in Scaling NYC Startups

New York City’s startup ecosystem is one of the most dynamic and competitive in the world. Entrepreneurs in the city face numerous challenges, from securing funding to establishing a market presence. However, one of the most crucial aspects of scaling a startup in NYC is having a robust digital pres

February 3, 2025 · Matthew Weitzman
Web

User Experience Design Services: What You Need to Know

Understanding User Experience (UX) Design In our ever-connected, fast-paced digital world, the significance of user experience design services cannot be overstated. Even with a standout product or service, your success largely depends on the quality of your customer interactions. These interactions

August 28, 2023 · David Fugit
MarketingWeb

Search Engine Positioning: All You Need to Know

As the digital world continues to evolve and competition intensifies, bagging a position at the top of the search engine results pages (SERPs) is not just a good-to-have, it’s a must-have. Where your website pops up in search results can be the make-or-break difference between staying invisible onli

August 24, 2023 · David Fugit
Web

Web Application Developer For Your Business

In today’s ever-evolving digital landscape, the role of a web application developer is paramount to the growth and success of businesses. As businesses strive to stay ahead of the competition, web application developers serve as the driving force behind their digital transformation. In this article,

August 17, 2023 · Matthew Weitzman
MarketingWeb

The Benefits of SEO: Improving Website Visibility

Do I Really Need SEO: What Are The Benefits? To grow and succeed, it’s important to have an online presence and not overlook the benefits of SEO. Search Engine Optimization (SEO) plays a pivotal role in improving a website’s visibility and attracting valuable organic traffic. By implementing effecti

August 7, 2023 · Matthew Weitzman
Web

Website Planning: The Ultimate Guide

Building your own website is an exciting venture, but without careful website planning, it can be a challenging task. This comprehensive guide will lead you through the various stages ensuring a success. Whether you’re aiming to sell products or services, showcase your portfolio, or provide valuable

August 3, 2023 · David Fugit
MarketingWeb

SEO Website Design: The Ultimate Guide

SEO is significant in today’s digital space. The acronym stands for Search Engine Optimization. It’s needed by all businesses, both big and small, for a robust online presence. But, how does SEO link with website design? The connection is substantial, and we’re about to uncover the crucial aspects o

July 31, 2023 · Matthew Weitzman
Web

What Are Rich Snippets? And Their Importance in the SERPs

Welcome to the world of SEO, where every single detail matters, and where rich snippets are quietly transforming the game. In this article, we will explore this intriguing SERP feature, providing you with a comprehensive understanding of its purpose, types, the technology behind them, and their impo

July 27, 2023 · Matthew Weitzman
Web

Website Design for Your Small Business

Having a strong online presence isn’t simply a nice bonus, but a necessary ingredient for success. Comprehending the concept of website design is therefore paramount. A well-crafted website has a crucial role in cementing your credibility, attracting customers, and escalating brand awareness. This p

July 10, 2023 · Matthew Weitzman
Web

My Website Has Malware! How Do I Fix It?

Discovering that your website has malware can be a nightmare. In this comprehensive guide, we’ll walk you through the process of identifying, removing, and preventing website malware, so you can secure your site and protect your users. How to Identify Website Malware Signs Being able to recognize th

July 6, 2023 · David Fugit
Web

How to Switch from Universal Analytics to GA4

Why Do I Need to Switch from Universal Analytics to GA4? If you’ve been using Universal Analytics, then it’s high time to explore the uncharted territories of Google Analytics 4 (GA4) and make the switch. You might be wondering why? Well, Universal Analytics will stop processing data on the 1st of J

June 30, 2023 · David Fugit
Web

PHP 8.0 Website Transition: Your Guide to Migration and Hosting

PHP 8.0 comes with an exciting array of improvements and features that developers and website owners can use to amplify their online footprint. This guide uncovers the details of upgrading to PHP 8.0, emphasizing the impact of the switch on website hosting. Armed with our insights, you can update yo

June 22, 2023 · David Fugit
Web

HIPAA Compliance Made Easy: Medical Practices and Websites

As a medical practice owner or website administrator, one of your top priorities is likely to ensure the protection of your patients’ sensitive information. Consequently, understanding the Health Insurance Portability and Accountability Act (HIPAA) becomes crucial. This federal law regulates the use

June 19, 2023 · Matthew Weitzman
Web

The Best Website Builder: WordPress vs Wix vs Squarespace vs Shopify

Website Builders: An In-Depth Comparison of The Top Four Creating an online presence for your business is a must these days, and the best way to do this is to have a website. But with so many website builders available, it can be hard to know which one to choose. The good news is that […]

April 24, 2023 · Matthew Weitzman
Web

WordPress Elementor Pro Security Breach

March 2023 WordPress Elementor Pro Security Breach and Hack With the recent Elementor Pro security breach, the risk of your WordPress site being hacked has gone way up. In this article, we’ll chat about why it’s so important to update Elementor Pro to keep your website safe from potential attacks, a

April 14, 2023 · Matthew Weitzman
BrandingMarketing

The Best Digital Marketing Agency New York City NYC

The Best Digital Marketing Services for Your Business Digital marketing is an important cornerstone for modern brands, and for good reason. Many of your most important consumers are online, and reaching them effectively and compellingly is vital for your brand’s long-term health and profitability. B

November 8, 2022 · David Fugit
BrandingCommunity Spotlight

Does My Website Need a Privacy Policy?

Let’s start with the bad news. Internet privacy is a battleground, and the fight is coming to your door. The web has turned challenging in terms of privacy. Politicians, billionaires, tech giants, and advertisers are the combatants; they constantly accuse their enemies of disinformation or other nas

June 7, 2022 · Matthew Weitzman
Community SpotlightMarketing

What Is Meta Schema and Rich Metadata?

If website terms make your head spin, this post is for you. Web design is two things: one is an art, and the other is a science. The art side is easy for anyone to appreciate; if you like how your site looks, it’s art. The science side can be a little more complicated, […]

April 26, 2022 · David Fugit
BrandingMarketing

Picking a Visual Style for Your Website Design Project

Visual design: you know when it’s good; you know when it’s bad. But as the person tasked with knocking out a gorgeous site for your business, how do you arrive at great visuals for your website? In this article, you’ll learn what to consider when selecting a visual design, some elements of style, an

March 15, 2022 · Matthew Weitzman
BrandingCommunity Spotlight

What Is the Difference Between Website Design and Website Development?

What do we do at Swarm Digital Marketing? We make websites and more. Easy to explain, right? Not necessarily–sometimes the terms can get confusing. In fact, sometimes they’re used interchangeably. What is web design? What’s web development? Is there a difference? Does it matter? YES. In this article

February 28, 2022 · Matthew Weitzman
BrandingWeb

What to Expect When Involved in a Website Design Project

Trusting a team with a new website design project can be a scary process. Your site represents your business, reputation, brand, and livelihood–in short, you. Often, you’re entrusting this vital project to individuals you’ve never worked with or even met in person. If you have the right team, though

February 7, 2022 · David Fugit
BrandingMarketing

What Kind of Website Do I Need?

Do you want a website, and are not sure where to start? Do you want to have a general understanding of the options, concepts, and terminology? This guide provides tips for identifying what kind of website you might need and how we might be able to help you achieve your goals. 3 Questions for […]

December 13, 2021 · David Fugit
Web

Why Should I Use WP Engine for Hosting WordPress Websites Instead of GoDaddy Hosting?

This article will review how WP Engine is superior to other shared hosting providers like GoDaddy and why they may be a good fit for your needs. After you’ve read through this post, you will have the tools to understand the importance of website security and how to pick an effective, safe hosting se

January 21, 2021 · Matthew Weitzman
MarketingWeb

How Often Should You Update Your Website’s Design?

Swarm has created this article to assist you in understanding when to update your website. We have included useful industry statistics and covered topics that can help answer your questions. When you are finished reading it, we believe you will be much closer to your answer. As one of the most effec

October 8, 2020 · Matthew Weitzman
MarketingWeb

When Should I Use Copy, Graphics, and Video on My Website?

The article below explains when and how to use copy, images, and videos on your website. We hope that you will find it helpful. Due to the past COVID situation and the cautions required for in-person contact, most consumers are turning online for information, research, and sales. Having an engaging

September 23, 2020 · Matthew Weitzman
MarketingWeb

How to Write Copy for your Website

Copy is one of your website’s most important elements. Find best practices and pro-tips for how to write copy for your website.

March 6, 2020 · David Fugit