AI & GEO articles
Every AI & GEO post from the Swarm Digital blog, 4 articles and counting.
All AI & GEO posts
Generative Engine Optimization Services: How to Compare Agencies
Most agencies sell generative engine optimization as a buzzword bolt-on. Here's the evaluation framework — audits, deliverables, and proof of citation lift — that separates real GEO work from a repackaged SEO retainer.
Thought Machine's AI Strategy: A Case Study for Banks
Thought Machine has spent two years positioning itself as an AI-native core banking vendor. We dig past the press releases into the actual architecture, partnerships, and GenAI use cases — and what banks evaluating this stack should actually take from it.
Automated Solutions: What They Are & How to Choose
Search "automated solutions" and you'll get a page of similarly-named vendors and zero explanation of what you're actually buying. Here's the category framework the SERP won't give you — plus how to evaluate vendors and decide whether to build or buy.
GEO Meaning: What Generative Engine Optimization Really Means
"GEO" gets thrown around to mean three different things, reputation management, geo-targeting, and generative engine optimization. We disambiguate the term fast, then go deep on the one that actually matters for AI search: a practical framework and starter checklist for optimizing content for ChatGPT, Perplexity, and AI Overviews.
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