Articles by David
Multi-Location Local SEO: A Step-by-Step Framework
Most multi-location SEO advice is a feature list dressed up as strategy. Here's the operational framework — governance, cannibalization prevention, GBP bulk management, and page templates — that actually holds up across 20, 50, or 500 locations.
Google Career Certificates Compared: Which One Pays Off
Google sells eight Career Certificates the same way — as a fast track to a new career. They're not equal. We independently ranked them by salary outcomes, hiring partner depth, and real completion time.
Thought Machine's AI Strategy: A Case Study for Banks
Thought Machine has spent two years positioning itself as an AI-native core banking vendor. We dig past the press releases into the actual architecture, partnerships, and GenAI use cases — and what banks evaluating this stack should actually take from it.
Online Reputation Management Services: How to Choose
Software, agencies, or DIY? Here's a practical framework for evaluating online reputation management services: pricing models, AI/GEO readiness, and the tradeoffs vendors won't tell you about.
SEO Strategy for Multiple Locations: A Step-by-Step Framework
Most multi-location SEO guides stop at "make a page per location." This one gives you the actual decision tree we use on franchise engagements, URL structure, who owns content, and how to fix cannibalization when it happens.
Google Business Profile News: Every Update Tracked
Google changes GBP constantly, and most coverage just reports the change. We rate the ranking impact and tell you the exact next move, updated as Google ships new features.
The Evolution of SEO: What’s Changing in 2025 and How to Stay Ahead
The Evolution of SEO: What’s Changing in 2025 and How to Stay Ahead SEO is an ever-evolving field, and 2025 is no exception. With search engines like Google continuously refining their algorithms, businesses must stay informed to maintain visibility in search results. This article explores the key c
Core Web Vitals Consulting: What You Should Know
A website is more than a visual delight. Beyond its aesthetic charm lies the backbone of performance, speed, and user-friendliness. That’s where core web vitals consulting steps in: a niche service ensuring that websites aren’t merely operational but outstanding. This comprehensive guide unveils it
The Benefits of International SEO For Your Business
Expanding a business globally has never been more accessible, thanks to the internet. But with global expansion comes the challenge of reaching diverse audiences. That’s where the power and benefits of international SEO come into play. In this detailed guide, we delve into its importance and why you
User Experience Design Services: What You Need to Know
Understanding User Experience (UX) Design In our ever-connected, fast-paced digital world, the significance of user experience design services cannot be overstated. Even with a standout product or service, your success largely depends on the quality of your customer interactions. These interactions
Search Engine Positioning: All You Need to Know
As the digital world continues to evolve and competition intensifies, bagging a position at the top of the search engine results pages (SERPs) is not just a good-to-have, it’s a must-have. Where your website pops up in search results can be the make-or-break difference between staying invisible onli
Measuring Brand Value for Business Growth
Should I Be Measuring My Brand’s Value? In today’s complex business landscape, knowing the real value of your brand can seem like a daunting task. However, if you venture into the realm of ‘measuring brand value’, you will discover crucial insights that can turbocharge your business growth. As a top
Website Planning: The Ultimate Guide
Building your own website is an exciting venture, but without careful website planning, it can be a challenging task. This comprehensive guide will lead you through the various stages ensuring a success. Whether you’re aiming to sell products or services, showcase your portfolio, or provide valuable
Do I Need a Content Marketing Agency for Content Marketing?
In 2023, where consumers are constantly bombarded with information and advertisements, building brand awareness has become essential for businesses to stay competitive. One powerful tool that has proven to be effective in this endeavor is content marketing. Keep reading to delve into the role of con
Mobile SEO: Enhancing Your Website’s Visibility
Who doesn’t own a smartphone these days? Almost everyone, right? And with the increase in mobile usage, Mobile SEO has become more important than ever. But what exactly is it and why does it matter so much? Let’s find out! Understanding Mobile SEO Mobile SEO (Search Engine Optimization) is the pract
Local SEO for Small Businesses
As a small business owner, you might be wondering how to boost your online presence and reach out to your local audience more effectively: the answer is local SEO (Search Engine Optimization). This powerful approach to online marketing focuses on promoting your products and services to customers in
My Website Has Malware! How Do I Fix It?
Discovering that your website has malware can be a nightmare. In this comprehensive guide, we’ll walk you through the process of identifying, removing, and preventing website malware, so you can secure your site and protect your users. How to Identify Website Malware Signs Being able to recognize th
Content That Converts: Content is King
With millions of pieces of content published online every day, creating content that stands out and converts is more important than ever. Whether you’re running an online business, promoting a personal brand, or launching a marketing campaign, creating compelling content that resonates with your aud
How to Switch from Universal Analytics to GA4
Why Do I Need to Switch from Universal Analytics to GA4? If you’ve been using Universal Analytics, then it’s high time to explore the uncharted territories of Google Analytics 4 (GA4) and make the switch. You might be wondering why? Well, Universal Analytics will stop processing data on the 1st of J
PPC Advertising: How to Get the Best ROI
If you’re a business owner, you’re probably always looking for cost-effective ways to reach your target audience. One of the most effective ways to do this is through Pay-Per-Click advertising (PPC Advertising). In this article, we’ll explore how you can get the best ROI with PPC advertising and how
SEO in 2023: Why Your Business Can’t Afford to Ignore It
It’s 2023 and you are wondering why SEO is such a big deal. Or why businesses are investing so much in it? As a business owner, it’s high time you understand the importance of SEO and its impact on businesses. In today’s digital age, where consumers rely heavily on search engines to find products an
PHP 8.0 Website Transition: Your Guide to Migration and Hosting
PHP 8.0 comes with an exciting array of improvements and features that developers and website owners can use to amplify their online footprint. This guide uncovers the details of upgrading to PHP 8.0, emphasizing the impact of the switch on website hosting. Armed with our insights, you can update yo
SEO Metrics: Do I Need To Track All Of Them?
Without practicing SEO (search engine optimization) and using SEO metrics to track your progress, your business will likely be unable to outpace the competition’s growth. In today’s world, SEO is an essential component of marketing any business. As a leading digital marketing company, Swarm understa
AI SEO: ChatGPT for Keyword Research and Brainstorming
What makes ChatGPT such a unique innovation? AI SEO. If this is the first time you are hearing about ChatGPT: it is a language processing model capable of carrying on realistic conversations with users, “remembering” past statements, and providing lifelike responses. Given prompts, ChatGPT is capabl
Yandex Source Code Leak: Why SEO Experts Are Checking It
Yandex Source Code Leak: Why SEO Experts Are Checking It On January 27, 2023, Yandex experienced one of the largest data leaks of all time with 1,922 ranking factors disclosed, including its source code. This leak shocked the tech world and reminded us all that the threat of data breaches is real:
WordPress or Wix: Which Should I Use?
WordPress or Wix: Which Should I Use? If you are looking to create a website, choosing the right website builder is a crucial decision. With a plethora of website builders available, it can be overwhelming to pick the right one for your specific needs. Two popular website builders are WordPress and
The Disc Golf Guy Sponsored by Swarm Digital
Discraft’s 2023 Sun King’s Throw Down the Mountain XI: Drone Coverage Sponsored by Swarm Digital Marketing Join The Disc Golf Guy as he takes us on a journey through Throw Down the Mountain (TDTM). On March 31st, at the Gran Canyon Disc Golf Course in Brooksville, FL, the FPO and MPO fields played r
The Best Digital Marketing Agency New York City NYC
The Best Digital Marketing Services for Your Business Digital marketing is an important cornerstone for modern brands, and for good reason. Many of your most important consumers are online, and reaching them effectively and compellingly is vital for your brand’s long-term health and profitability. B
What Pages Does My New Website Need?
You’ve decided to get a new website. Excellent … now, where do you start? How do you provide direction to your designer? How should your site be organized, for instance, what pages should it have? That last question has more weight than you might think. In this article, you’ll learn how Swarm Digital
What Is Meta Schema and Rich Metadata?
If website terms make your head spin, this post is for you. Web design is two things: one is an art, and the other is a science. The art side is easy for anyone to appreciate; if you like how your site looks, it’s art. The science side can be a little more complicated, […]
What a SEMRush Partner Agency Can Do for You
Is there a magic lever you have to pull to get the Internet working for you? Is it alchemy? Luck? Money? What does it take for your business to be in the top search results when customers search the web? It’s a process called search engine optimization (SEO) and, admittedly, it’s a lot of […]
What Is Hyperlocal Marketing?
Location, location, location. It’s true for business, and it’s just as true for SEO. Driven by location-based searches and fueled by Google’s ever-changing standards, search engine optimization strategy must include a thoughtful approach to hyperlocal SEO. But what is it? How does it work? What are t
What to Expect When Involved in a Website Design Project
Trusting a team with a new website design project can be a scary process. Your site represents your business, reputation, brand, and livelihood, in short, you. Often, you’re entrusting this vital project to individuals you’ve never worked with or even met in person. If you have the right team, though
What Kind of Website Do I Need?
Do you want a website, and are not sure where to start? Do you want to have a general understanding of the options, concepts, and terminology? This guide provides tips for identifying what kind of website you might need and how we might be able to help you achieve your goals. 3 Questions for […]
Does My Website Need To Be ADA Compliant?
This article will briefly explain what ADA compliance entails and then review what types of websites should strive to be ADA compliant. While you may have heard the term “ADA compliant” used to describe websites, many people do not understand what this compliance means or how to ensure that their we
Gain More Positive Reviews, and Reduce Negative Reviews by Using Swarm’s BirdEye Dashboard
How Swarm’s BirdEye Dashboard can help you manage your company’s reputation online This article introduces you to Swarm’s BirdEye service, a tool that our clients use to easily manage their listings and reviews, even for companies with multiple locations. This affordable tool is offered by Swarm to
Need to Put Your Business Online? Swarm Shows You How.
Swarm Digital Marketing helps businesses and managers sell goods and services online. And now with COVID-19 rapidly transforming our society, we know that many of you are wondering what it would take to adapt your business and start selling online. This is what our company does. This article provide
Should I Pause My Digital Marketing Campaigns During the COVID-19 Outbreak?
Important. Before we start … The COVID-19 pandemic is a serious global health emergency. As of the writing of this article, late March (2020), we’ve already experienced a tragic loss of life in multiple countries. People are suffering. The economy is suffering. Governments are scrambling to mitigate
How to Write Copy for your Website
Copy is one of your website’s most important elements. Find best practices and pro-tips for how to write copy for your website.