David Fugit — Swarm Digital
Author

David Fugit

Managing Partner, Head of Creative & Sales

David Fugit co-founded Swarm Digital to pair real engineering with creative that actually converts. He leads the creative, brand, and client side of the agency — from user experience and visual design to the strategy that turns visitors into customers. David focuses on the part of marketing clients actually feel: a brand that looks the part, a site that's a pleasure to use, and a message that makes people act. He writes about branding, web design, content, and growing a business online.

33 articles

Articles by David

SEO

The Evolution of SEO: What’s Changing in 2025 and How to Stay Ahead

The Evolution of SEO: What’s Changing in 2025 and How to Stay Ahead SEO is an ever-evolving field, and 2025 is no exception. With search engines like Google continuously refining their algorithms, businesses must stay informed to maintain visibility in search results. This article explores the key c

March 17, 2025
Marketing

Core Web Vitals Consulting: What You Should Know

A website is more than a visual delight. Beyond its aesthetic charm lies the backbone of performance, speed, and user-friendliness. That’s where core web vitals consulting steps in — a niche service ensuring that websites aren’t merely operational but outstanding. This comprehensive guide unveils it

September 7, 2023
Marketing

The Benefits of International SEO For Your Business

Expanding a business globally has never been more accessible, thanks to the internet. But with global expansion comes the challenge of reaching diverse audiences. That’s where the power and benefits of international SEO come into play. In this detailed guide, we delve into its importance and why you

August 31, 2023
Web

User Experience Design Services: What You Need to Know

Understanding User Experience (UX) Design In our ever-connected, fast-paced digital world, the significance of user experience design services cannot be overstated. Even with a standout product or service, your success largely depends on the quality of your customer interactions. These interactions

August 28, 2023
MarketingWeb

Search Engine Positioning: All You Need to Know

As the digital world continues to evolve and competition intensifies, bagging a position at the top of the search engine results pages (SERPs) is not just a good-to-have, it’s a must-have. Where your website pops up in search results can be the make-or-break difference between staying invisible onli

August 24, 2023
Branding

Measuring Brand Value for Business Growth

Should I Be Measuring My Brand’s Value? In today’s complex business landscape, knowing the real value of your brand can seem like a daunting task. However, if you venture into the realm of ‘measuring brand value’, you will discover crucial insights that can turbocharge your business growth. As a top

August 21, 2023
Web

Website Planning: The Ultimate Guide

Building your own website is an exciting venture, but without careful website planning, it can be a challenging task. This comprehensive guide will lead you through the various stages ensuring a success. Whether you’re aiming to sell products or services, showcase your portfolio, or provide valuable

August 3, 2023
Marketing

Do I Need a Content Marketing Agency for Content Marketing?

In 2023, where consumers are constantly bombarded with information and advertisements, building brand awareness has become essential for businesses to stay competitive. One powerful tool that has proven to be effective in this endeavor is content marketing. Keep reading to delve into the role of con

July 24, 2023
Marketing

Mobile SEO: Enhancing Your Website’s Visibility

Who doesn’t own a smartphone these days? Almost everyone, right? And with the increase in mobile usage, Mobile SEO has become more important than ever. But what exactly is it and why does it matter so much? Let’s find out! Understanding Mobile SEO Mobile SEO (Search Engine Optimization) is the pract

July 17, 2023
Marketing

Local SEO for Small Businesses

As a small business owner, you might be wondering how to boost your online presence and reach out to your local audience more effectively – the answer is local SEO (Search Engine Optimization). This powerful approach to online marketing focuses on promoting your products and services to customers in

July 13, 2023
Web

My Website Has Malware! How Do I Fix It?

Discovering that your website has malware can be a nightmare. In this comprehensive guide, we’ll walk you through the process of identifying, removing, and preventing website malware, so you can secure your site and protect your users. How to Identify Website Malware Signs Being able to recognize th

July 6, 2023
Marketing

Content That Converts: Content is King

With millions of pieces of content published online every day, creating content that stands out and converts is more important than ever. Whether you’re running an online business, promoting a personal brand, or launching a marketing campaign, creating compelling content that resonates with your aud

July 3, 2023
Web

How to Switch from Universal Analytics to GA4

Why Do I Need to Switch from Universal Analytics to GA4? If you’ve been using Universal Analytics, then it’s high time to explore the uncharted territories of Google Analytics 4 (GA4) and make the switch. You might be wondering why? Well, Universal Analytics will stop processing data on the 1st of J

June 30, 2023
Marketing

PPC Advertising: How to Get the Best ROI

If you’re a business owner, you’re probably always looking for cost-effective ways to reach your target audience. One of the most effective ways to do this is through Pay-Per-Click advertising (PPC Advertising). In this article, we’ll explore how you can get the best ROI with PPC advertising and how

June 29, 2023
Marketing

SEO in 2023: Why Your Business Can’t Afford to Ignore It

It’s 2023 and you are wondering why SEO is such a big deal. Or why businesses are investing so much in it? As a business owner, it’s high time you understand the importance of SEO and its impact on businesses. In today’s digital age, where consumers rely heavily on search engines to find products an

June 26, 2023
Web

PHP 8.0 Website Transition: Your Guide to Migration and Hosting

PHP 8.0 comes with an exciting array of improvements and features that developers and website owners can use to amplify their online footprint. This guide uncovers the details of upgrading to PHP 8.0, emphasizing the impact of the switch on website hosting. Armed with our insights, you can update yo

June 22, 2023
Marketing

SEO Metrics: Do I Need To Track All Of Them?

Without practicing SEO (search engine optimization) and using SEO metrics to track your progress, your business will likely be unable to outpace the competition’s growth. In today’s world, SEO is an essential component of marketing any business. As a leading digital marketing company, Swarm understa

May 22, 2023
Marketing

AI SEO: ChatGPT for Keyword Research and Brainstorming

What makes ChatGPT such a unique innovation? AI SEO. If this is the first time you are hearing about ChatGPT: it is a language processing model capable of carrying on realistic conversations with users, “remembering” past statements, and providing lifelike responses. Given prompts, ChatGPT is capabl

May 18, 2023
Marketing

Yandex Source Code Leak: Why SEO Experts Are Checking It

Yandex Source Code Leak: Why SEO Experts Are Checking It On January 27, 2023, Yandex experienced one of the largest data leaks of all time with 1,922 ranking factors disclosed, including its source code. This leak shocked the tech world and reminded us all that the threat of data breaches is real –

May 15, 2023
Marketing

WordPress or Wix: Which Should I Use?

WordPress or Wix: Which Should I Use? If you are looking to create a website, choosing the right website builder is a crucial decision. With a plethora of website builders available, it can be overwhelming to pick the right one for your specific needs. Two popular website builders are WordPress and

April 12, 2023
Community Spotlight

The Disc Golf Guy Sponsored by Swarm Digital

Discraft’s 2023 Sun King’s Throw Down the Mountain XI: Drone Coverage Sponsored by Swarm Digital Marketing Join The Disc Golf Guy as he takes us on a journey through Throw Down the Mountain (TDTM). On March 31st, at the Gran Canyon Disc Golf Course in Brooksville, FL, the FPO and MPO fields played r

April 1, 2023
BrandingMarketing

The Best Digital Marketing Agency New York City NYC

The Best Digital Marketing Services for Your Business Digital marketing is an important cornerstone for modern brands, and for good reason. Many of your most important consumers are online, and reaching them effectively and compellingly is vital for your brand’s long-term health and profitability. B

November 8, 2022
BrandingCommunity Spotlight

What Pages Does My New Website Need?

You’ve decided to get a new website. Excellent … now, where do you start? How do you provide direction to your designer? How should your site be organized—for instance, what pages should it have? That last question has more weight than you might think. In this article, you’ll learn how Swarm Digital

May 30, 2022
Community SpotlightMarketing

What Is Meta Schema and Rich Metadata?

If website terms make your head spin, this post is for you. Web design is two things: one is an art, and the other is a science. The art side is easy for anyone to appreciate; if you like how your site looks, it’s art. The science side can be a little more complicated, […]

April 26, 2022
BrandingCommunity Spotlight

What a SEMRush Partner Agency Can Do for You

Is there a magic lever you have to pull to get the Internet working for you? Is it alchemy? Luck? Money? What does it take for your business to be in the top search results when customers search the web? It’s a process called search engine optimization (SEO) and, admittedly, it’s a lot of […]

April 11, 2022
BrandingMarketing

What Is Hyperlocal Marketing?

Location, location, location–it’s true for business, and it’s just as true for SEO. Driven by location-based searches and fueled by Google’s ever-changing standards, search engine optimization strategy must include a thoughtful approach to hyperlocal SEO. But what is it? How does it work? What are t

March 29, 2022
BrandingWeb

What to Expect When Involved in a Website Design Project

Trusting a team with a new website design project can be a scary process. Your site represents your business, reputation, brand, and livelihood–in short, you. Often, you’re entrusting this vital project to individuals you’ve never worked with or even met in person. If you have the right team, though

February 7, 2022
BrandingMarketing

What Kind of Website Do I Need?

Do you want a website, and are not sure where to start? Do you want to have a general understanding of the options, concepts, and terminology? This guide provides tips for identifying what kind of website you might need and how we might be able to help you achieve your goals. 3 Questions for […]

December 13, 2021
Community SpotlightMarketing

Does My Website Need To Be ADA Compliant?

This article will briefly explain what ADA compliance entails and then review what types of websites should strive to be ADA compliant. While you may have heard the term “ADA compliant” used to describe websites, many people do not understand what this compliance means or how to ensure that their we

November 29, 2021
BrandingMarketing

Gain More Positive Reviews, and Reduce Negative Reviews by Using Swarm’s BirdEye Dashboard

How Swarm’s BirdEye Dashboard can help you manage your company’s reputation online This article introduces you to Swarm’s BirdEye service, a tool that our clients use to easily manage their listings and reviews – even for companies with multiple locations. This affordable tool is offered by Swarm to

June 2, 2021
Marketing

Need to Put Your Business Online? Swarm Shows You How.

Swarm Digital Marketing helps businesses and managers sell goods and services online. And now with COVID-19 rapidly transforming our society, we know that many of you are wondering what it would take to adapt your business and start selling online. This is what our company does. This article provide

April 2, 2020
Marketing

Should I Pause My Digital Marketing Campaigns During the COVID-19 Outbreak?

Important. Before we start … The COVID-19 pandemic is a serious global health emergency. As of the writing of this article, late March (2020), we’ve already experienced a tragic loss of life in multiple countries. People are suffering. The economy is suffering. Governments are scrambling to mitigate

March 21, 2020
MarketingWeb

How to Write Copy for your Website

Copy is one of your website’s most important elements. Find best practices and pro-tips for how to write copy for your website.

March 6, 2020
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