Blog category

Branding articles

Every Branding post from the Swarm Digital blog — 12 articles and counting.

Branding

Measuring Brand Value for Business Growth

Should I Be Measuring My Brand’s Value? In today’s complex business landscape, knowing the real value of your brand can seem like a daunting task. However, if you venture into the realm of ‘measuring brand value’, you will discover crucial insights that can turbocharge your business growth. As a top

August 21, 2023 · David Fugit
BrandingMarketing

The Best Digital Marketing Agency New York City NYC

The Best Digital Marketing Services for Your Business Digital marketing is an important cornerstone for modern brands, and for good reason. Many of your most important consumers are online, and reaching them effectively and compellingly is vital for your brand’s long-term health and profitability. B

November 8, 2022 · David Fugit
BrandingCommunity Spotlight

Does My Website Need a Privacy Policy?

Let’s start with the bad news. Internet privacy is a battleground, and the fight is coming to your door. The web has turned challenging in terms of privacy. Politicians, billionaires, tech giants, and advertisers are the combatants; they constantly accuse their enemies of disinformation or other nas

June 7, 2022 · Matthew Weitzman
BrandingCommunity Spotlight

What Pages Does My New Website Need?

You’ve decided to get a new website. Excellent … now, where do you start? How do you provide direction to your designer? How should your site be organized—for instance, what pages should it have? That last question has more weight than you might think. In this article, you’ll learn how Swarm Digital

May 30, 2022 · David Fugit
BrandingCommunity Spotlight

Does Your Business Need SEO?

So you’ve got a website, but there’s a problem. Maybe you’re not getting enough traffic. Nobody’s filling out contact forms. Purchases are lower than expected—or needed. You Google for answers and keep seeing the term “SEO.” What is it, what’s the big deal, and does your business need it? Read on to

May 17, 2022 · Matthew Weitzman
BrandingCommunity Spotlight

What a SEMRush Partner Agency Can Do for You

Is there a magic lever you have to pull to get the Internet working for you? Is it alchemy? Luck? Money? What does it take for your business to be in the top search results when customers search the web? It’s a process called search engine optimization (SEO) and, admittedly, it’s a lot of […]

April 11, 2022 · David Fugit
BrandingMarketing

What Is Hyperlocal Marketing?

Location, location, location–it’s true for business, and it’s just as true for SEO. Driven by location-based searches and fueled by Google’s ever-changing standards, search engine optimization strategy must include a thoughtful approach to hyperlocal SEO. But what is it? How does it work? What are t

March 29, 2022 · David Fugit
BrandingMarketing

Picking a Visual Style for Your Website Design Project

Visual design: you know when it’s good; you know when it’s bad. But as the person tasked with knocking out a gorgeous site for your business, how do you arrive at great visuals for your website? In this article, you’ll learn what to consider when selecting a visual design, some elements of style, an

March 15, 2022 · Matthew Weitzman
BrandingCommunity Spotlight

What Is the Difference Between Website Design and Website Development?

What do we do at Swarm Digital Marketing? We make websites and more. Easy to explain, right? Not necessarily–sometimes the terms can get confusing. In fact, sometimes they’re used interchangeably. What is web design? What’s web development? Is there a difference? Does it matter? YES. In this article

February 28, 2022 · Matthew Weitzman
BrandingWeb

What to Expect When Involved in a Website Design Project

Trusting a team with a new website design project can be a scary process. Your site represents your business, reputation, brand, and livelihood–in short, you. Often, you’re entrusting this vital project to individuals you’ve never worked with or even met in person. If you have the right team, though

February 7, 2022 · David Fugit
BrandingMarketing

What Kind of Website Do I Need?

Do you want a website, and are not sure where to start? Do you want to have a general understanding of the options, concepts, and terminology? This guide provides tips for identifying what kind of website you might need and how we might be able to help you achieve your goals. 3 Questions for […]

December 13, 2021 · David Fugit
BrandingMarketing

Gain More Positive Reviews, and Reduce Negative Reviews by Using Swarm’s BirdEye Dashboard

How Swarm’s BirdEye Dashboard can help you manage your company’s reputation online This article introduces you to Swarm’s BirdEye service, a tool that our clients use to easily manage their listings and reviews – even for companies with multiple locations. This affordable tool is offered by Swarm to

June 2, 2021 · David Fugit