The Croner Company
Ongoing SEO and content strategy for a national compensation consulting firm
What we did for The Croner Company
The Croner Company is a compensation-survey and consulting firm that helps organizations benchmark pay and build competitive salary programs. Swarm runs an ongoing SEO and content partnership with monthly strategy calls, building out competitive keyword coverage and a seasonally-timed content program that aligns with the firm's spring and fall survey cycles. Our team produces and refines expert articles, sharpens author and About-Us bios, and tracks how Croner shows up across both traditional search and AI answer engines. Conversion analytics tie the work back to real inquiries, while technical improvements keep the site fast and healthy.
Project highlights
- Competitive keyword strategy using SEMrush striking-distance analysis
- Seasonal content program timed to survey cycles
- Expert article production and editorial review
- Author page and executive bio rewrites
- AI citation tracking across Perplexity and Claude
- Conversion analytics and site-speed optimization
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