SEO and content for a dental temp-staffing marketplace
Swarm ran a long-term SEO and content program for Kwikly, a marketplace that connects dental practices with temporary staffing. We built the organic foundation from the ground up: analytics and Search Console setup, competitor and keyword research, and a content calendar aimed at the questions dental professionals and practices actually search for. From there we delivered a steady cadence of blog articles on topics like 1099 vs. W2 classification, breaking into dental assisting and hygiene, and reducing patient cancellations, alongside ongoing meta optimization and a rebuilt Resources hub. To capture demand market by market, we launched a set of location landing pages targeting dental temp searches, then expanded that footprint across two dozen additional Florida cities as Kwikly grew.
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