Recruiting and staffing SEO, web design, and AI
Win two audiences at once: the talent and the companies hiring them.
Staffing is a two-sided market. Candidates search for jobs and career moves, hiring managers search for a firm that can fill roles fast, and your site has to speak convincingly to both without confusing either. From temp placement to executive search, we build the search presence, the site, and the tools that fill your req list and your talent pipeline at the same time.
One brand, two funnels, and hiring language you cannot get wrong
Recruiting marketing has to serve candidates and clients from the same site, and everything you publish about jobs is scrutinized. EEOC and anti-discrimination rules shape how job posts and screening language are written, since wording that discourages protected groups is a real exposure, not just a style note. Data privacy governs the resumes, contact details, and candidate records you collect at volume. We write job and service content with EEOC standards in mind, coordinate wording with your team, and connect the site to the systems you run, from an applicant tracking system like Bullhorn to your CRM, so candidate applications and client inquiries land in the right pipeline automatically.
How Swarm helps recruiting and staffing firms
One team for search, site, and software.
SEO for staffing firms
We target staffing SEO on both sides: job and career searches that attract candidates, and hiring and staffing-partner searches that attract clients. Specialty and location pages built to rank for the roles and markets you own.
→Web for staffing firms
Accessible, fast sites with two clear paths, one for candidates and one for employers. Job listings and intake wired to your ATS like Bullhorn and your CRM, with EEOC-minded, inclusive posting language throughout.
→AI for staffing firms
Stay cited when candidates and employers ask an AI where to find talent or a staffing partner. We structure your content to be quoted accurately, then build tools like candidate matchers and screening assistants tuned to your desks.
→We fill both sides of your desk, not just one
Most agencies market to clients and forget candidates, or vice versa. We build both funnels deliberately so talent and demand grow together, with every job post written with EEOC standards in mind and every lead routed into Bullhorn or your CRM. One team owns search, site, and software, and we build our own tools instead of renting them.
Book a Consultation →Frequently asked questions
Do you follow EEOC and anti-discrimination rules in job content?
Yes. We write job posts and screening-related content with EEOC and anti-discrimination standards in mind, favoring inclusive language and coordinating final wording with your team. We also build with candidate data privacy in mind across every form.
Can you integrate with our ATS and CRM?
Yes. We connect job listings and intake to your applicant tracking system, such as Bullhorn, and your CRM, so candidate applications and client inquiries flow into the correct pipeline without manual rekeying.
How long does SEO take to help a staffing firm?
Both funnels usually build over several months. We start with the specialties, roles, and markets where you place best, so candidate flow and client demand gain traction together rather than one at a time.
Ready to grow your talent pool and your client list together?
Tell us your specialties and the markets you place in, and we will map the searches both your candidates and your clients are running. Then we build the presence, the site, and the intake to serve both.