Law Firms

Law firm SEO, web design, and AI under one roof

Get found the moment someone needs a lawyer.

Personal injury, family, criminal, and corporate clients search the way they hurt: by practice area and by city, often on a phone, often at the worst moment of their week. We build the rankings, the site, and the intake so your firm is the one they call first, and the one that actually answers.

Why law firms are different

Every page you publish is regulated speech, and every lead is privileged

Legal marketing runs on rules other industries never think about. State Bar and ABA attorney-advertising standards govern how you describe results, claim specialties, and label anything as an ad or testimonial, and getting it wrong risks discipline, not just a lost click. At the same time, intake carries attorney-client confidentiality from the first form field. We write and build with those advertising rules in mind, coordinate wording with your compliance partner, and connect your site to the case management stack you already run, whether that is Clio, MyCase, or Filevine, so a new inquiry flows straight into intake and lead routing instead of dying in an inbox.

The same three pillars, tuned to you

How Swarm helps law firms

One team for search, site, and software.

The difference

We treat intake as a system, not a contact form

Most agencies stop at rankings. We follow the client from a city practice-area search all the way into your case management tool, closing the gaps where signed matters usually leak. One team owns the search, the site, and the software, and we build our own tools rather than renting someone else's.

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Common questions

Frequently asked questions

Will our marketing follow State Bar attorney-advertising rules?

Yes. We build pages and ads with State Bar and ABA advertising standards in mind, including how results, specializations, and testimonials are worded and labeled, and we coordinate final language with your compliance partner. We do not guarantee compliance on your behalf, we build to reduce risk and defer to your review.

Can you connect our website to Clio, MyCase, or Filevine?

Yes. We integrate site intake forms with your case management and intake CRM so new inquiries route into the right queue automatically, with confidentiality handled from the first field.

How long until we see SEO results?

Local and practice-area rankings usually build over several months, with faster movement on lower-competition city and matter terms. We prioritize the searches most likely to become signed cases first.

Work with us

Ready to be the firm that shows up and answers first?

Tell us your practice areas and the cities you serve, and we will map the searches your future clients are already making. Then we build the search presence, the site, and the intake to win them.