SEO, web, and AI for hospitals and health systems
One partner for search, site, and software across every facility.
Patients and referring physicians research a health system service line by service line, then choose the nearest location they trust. We help enterprise networks and regional groups get found for cardiology, orthopedics, oncology, and dozens of other lines while keeping every facility page consistent and accurate.
Enterprise scale, clinical accuracy, and privacy on every page
A health system is not one website, it is a portfolio of service lines, physicians, and facilities that all have to stay accurate and findable at once. Marketing here runs under HIPAA, ADA and WCAG accessibility, and HHS and OCR guidance on how tracking pixels and analytics may touch protected health information. Your content also has to reflect what lives in Epic, Cerner, and your practice management systems, from provider directories to online scheduling and HL7 and FHIR data feeds. We build with those requirements in mind and coordinate closely with your compliance and IT teams rather than working around them.
How Swarm helps hospitals and health systems
One team for search, site, and software across your whole network.
SEO for health systems
Healthcare SEO built for scale: service-line hubs, physician profiles, and multi-facility local search so each location ranks in its own market while the brand stays unified across every campus.
→Web for health systems
Accessible, fast sites that convert research into booked care. We design for WCAG, build provider directories and scheduling that connect to Epic or Cerner, and keep facility data clean at enterprise scale.
→AI for health systems
Stay cited when patients ask AI assistants where to get care. We structure your service-line content for AI answers and build internal tools tuned to how your marketing and access teams actually work.
→We govern a hundred facility pages the way engineers govern a codebase
Enterprise health marketing lives or dies on consistency. We treat provider data, facility listings, and service-line content as one system with real governance, so nothing drifts out of date. One team owns search, site, and software, and we build our own tools when off-the-shelf software cannot keep pace with your network.
Book a Consultation →Frequently asked questions
How do you handle HIPAA and PHI tracking rules on our site?
We build with HIPAA and the HHS and OCR guidance on tracking technologies in mind, keeping analytics and pixels away from protected health information. We coordinate with your compliance and privacy teams and do not claim to certify compliance ourselves.
Can you integrate with Epic, Cerner, and our scheduling systems?
Yes. We connect provider directories, service-line pages, and online scheduling to your EMR and practice management systems, and we support HL7 and FHIR data exchange in partnership with your IT team.
How long until we see SEO results across service lines?
Local and long-tail service-line queries often move within a few months, while competitive brand and specialty terms build over two to three quarters. We prioritize the lines where demand and capacity align first.
Ready to grow the service lines that matter most?
Tell us which lines and facilities you want to grow, and where patients are choosing competitors instead. We will show you where search, site, and AI can move volume.