E-commerce & DTC

Ecommerce SEO plus web and AI, built for catalogs that have to rank and convert

One team for search, storefront, and the software behind them.

Ecommerce shoppers search for the exact product, the category, and the problem it solves, then compare before they buy. Your category and product pages are the storefront, so they have to be found, load fast, and turn a visit into a cart. We tune search, site, and the systems underneath so the whole catalog pulls its weight.

Why ecommerce is different

Thousands of SKUs, faceted navigation, and a checkout that cannot break

A large catalog is an SEO problem before it is a design problem. Faceted navigation spins up near-infinite URLs, product feeds drift out of sync, and thin or duplicate pages bury the ones that should rank. On top of that sit real rules: PCI-DSS for card data at checkout, ADA and WCAG accessibility across every template, and FTC advertising standards plus sales-tax nexus once you sell across states. We work inside your stack, whether that is Shopify, BigCommerce, or Magento, and keep your PIM, OMS, and payment gateways feeding clean, crawlable pages. We build to those requirements and coordinate with your compliance team.

The same three pillars, tuned to you

How Swarm helps ecommerce brands

One team for search, site, and software.

The difference

We treat your catalog as a system, not a pile of pages

Most agencies optimize a handful of pages and hand back a slide deck. We work at the level of templates, feeds, and faceted rules, so a fix scales across every SKU at once. Search, storefront, and the integrations that keep them in sync come from one team that also builds its own tools.

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Common questions

Frequently asked questions

Can you keep our checkout PCI-DSS compliant and the site ADA accessible?

Yes. We build to PCI-DSS for card handling at checkout and to WCAG accessibility across your templates, and we coordinate with your compliance team rather than claiming certification on your behalf. We also account for FTC advertising standards and sales-tax nexus as you expand.

Do you work inside Shopify, BigCommerce, or Magento and our existing feeds?

Those are our common builds. We integrate with your PIM and OMS so product data stays consistent, keep payment gateways connected cleanly, and make sure product feeds to search and shopping channels stay accurate.

How long does ecommerce SEO take to show results?

Technical and template fixes can move crawlability and rankings within a few months, while category authority compounds over two to three quarters. Large catalogs often see early wins from cleaning up faceted URLs and thin pages.

Work with us

Ready to make your whole catalog rank and convert?

Tell us about your store, your platform, and where growth has stalled. We will show you where search, site, and systems are leaking revenue and what we would fix first.