One team for search, site, and the enrollment systems your institution runs.
Prospective students rarely search for your institution by name first. They search for a major, a degree level, a format, and a place, then compare a handful of programs. We help each of your programs rank for the exact way its students search, then carry them into a request-info flow your enrollment team can actually work.
A university website is really hundreds of sites stitched together, and prospective students judge you at the program page, not the homepage. Ranking well means treating each degree, certificate, and online offering as its own search target, then keeping a consistent structure across departments that all want to do their own thing. Accessibility is not optional here: public institutions answer to Section 508 alongside ADA and WCAG, so every template has to meet the standard. And the funnel only works if the request-info forms feed your enrollment CRM, typically Slate, while the site coexists with Banner as your system of record and a learning platform like Canvas or Blackboard for enrolled students. We build for all of it.
One team for search, site, and software, so every program and the enrollment office move together.
We run higher-ed SEO at the program level, so each degree and online offering ranks for how its students actually search by major, level, and format, and rolls up into a site structure that lifts the whole institution.
→Section 508 and WCAG accessible templates that scale across departments, with request-info and application-start forms that flow straight into Slate and coexist cleanly with Banner and your LMS.
→We keep your programs cited when students ask AI assistants which school to choose, and we build assistants that answer program, cost, and deadline questions and hand qualified prospects to Slate.
→Plenty of firms will redesign your homepage. Enrollment is decided three clicks deeper, on the program page a prospective student compares against three rivals. We build search, content, and conversion at that level, keep it accessible to Section 508, and connect it to Slate so your enrollment team works real inquiries. Because we build our own tools, the integrations are ours to maintain.
Book a Consultation →Yes. We build templates against WCAG and Section 508 from the start, test with assistive technology, and document conformance. We work alongside your accessibility office and legal counsel rather than presenting our audit as a formal certification.
We route request-info and application-interest forms into Slate so your enrollment team works a single pipeline, and we design the public site to coexist with Banner as your system of record and with Canvas or Blackboard for enrolled students.
Program pages targeting specific majors and formats typically gain traction over one to two enrollment cycles, faster for less contested programs. We tie reporting to inquiries and applications by program, not rankings alone.
Let's see how prospective students find your degrees today and where the request-info flow breaks down. We will align SEO, accessible web, and AI to your enrollment targets.
