Car Dealerships

Car dealership SEO, websites, and AI under one roof

Turn local search into showroom traffic and lead-form fills.

Shoppers research a vehicle for weeks before they ever call, comparing price, trim, and reviews across your site, Google, and third-party listings. We make sure your new and used inventory shows up when they search, and that every VDP loads fast, ranks, and converts.

Why car dealerships are different

Your inventory turns daily, and so must your site

A dealership website is only as good as the feed behind it. Units sell, prices change, and incentives expire every day, so stale vehicle detail pages quietly kill rankings and trust. We build sites that ingest live inventory feeds and stay in sync with your DMS, whether you run CDK or Reynolds and Reynolds, and we route every lead cleanly into VinSolutions so nothing drops. Just as important, dealership advertising is heavily regulated: FTC rules govern how you present pricing and financing, and state dealer regulations dictate disclosures down to the fine print. We build with those requirements in mind and coordinate with your compliance team on every advertised offer.

The same three pillars, tuned to you

How Swarm helps car dealerships

One team for search, site, and software.

The difference

We speak DMS, feeds, and CRM, not just marketing

Most agencies hand you a pretty template and walk away from the plumbing. We connect the site to your live inventory, keep it honest with FTC and state dealer rules, and wire leads into VinSolutions ourselves. One team owns search, the site, and the software behind it, and we build our own tools.

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Common questions

Frequently asked questions

Can you keep our advertised pricing compliant with FTC and state dealer rules?

Yes. We build pricing, financing, and disclosure displays with FTC advertising rules and your state's dealer regulations in mind, and we coordinate with your compliance team before offers go live.

Do you integrate with our DMS and inventory feeds?

We build sites that ingest live inventory feeds and stay in sync with CDK or Reynolds and Reynolds, and we route leads into VinSolutions so your sales process stays intact.

How long until dealership SEO shows results?

Local and long-tail model searches often move within a few months, while competitive make-and-model terms build over two to three quarters of consistent work.

Work with us

Ready to turn search into showroom visits?

Let's connect your inventory, your site, and your CRM into one system that ranks and converts. Book a consultation and we'll map the fastest path to more qualified leads.